Developed economies have shown that e-commerce will eventually have a far-reaching effect on the world economy because it will revolutionize the way businesses and consumers conduct their business transactions. The wide-spread impact of e-commerce is due to lower transaction costs. Using the transaction costs theory, studies have shown that e-commerce will reduce transaction costs of firms and hence final product prices. According to the transaction costs theory, price of a product has three elements: production costs, coordination costs, and profit margin. As firms find better ways to coordinate their activities through electronic
Developed economies have shown that e-commerce will eventually have a far-reaching effect on the world economy because it will revolutionize the way businesses and consumers conduct their business transactions. The wide-spread impact of e-commerce is due to lower transaction costs. Using the transaction costs theory, studies have shown that e-commerce will reduce transaction costs of firms and hence final product prices. According to the transaction costs theory, price of a product has three elements: production costs, coordination costs, and profit margin. As firms find better ways to coordinate their activities through electronic