Segmentation of Budweiser
CHAPTER 1: INTRODUCTION
1.1 Background of Study
The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking industry and/or financial institutions (Dawes and Rowley, 1998). Currently, there are thousands and thousands of e-banking web sites all over the world. Botswana is a developing country, located in the southern part of Africa. She has a population of just about 2 million. Being a developing country, internet technology has not been quite a thing for the citizens. Majority of people who get to use the internet are those in tertiary schools, work places and government departments, since they can get to use internet there. “In October 30th 2008, Botswana completed the multi-million pula Trans-Kalahari fibre-optic project, covering approximately 2000 kilometres. The project is expected to act as a catalyst to the growing ICT industry in the country.” (Botswana Guardian., 2008)
This study focused on the information technology (IT) adoption in a developing country; Botswana, where internet technology let alone internet banking is still at its infancy stage, but could offer potential benefits and usefulness to the entire population and to the banking industry in the not so distant future. “The Botswana government together with that of Namibia recently contributed US$37.5 million each to secure the West African Cable System (WACS)
1.1 Background of Study
The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking industry and/or financial institutions (Dawes and Rowley, 1998). Currently, there are thousands and thousands of e-banking web sites all over the world. Botswana is a developing country, located in the southern part of Africa. She has a population of just about 2 million. Being a developing country, internet technology has not been quite a thing for the citizens. Majority of people who get to use the internet are those in tertiary schools, work places and government departments, since they can get to use internet there. “In October 30th 2008, Botswana completed the multi-million pula Trans-Kalahari fibre-optic project, covering approximately 2000 kilometres. The project is expected to act as a catalyst to the growing ICT industry in the country.” (Botswana Guardian., 2008)
This study focused on the information technology (IT) adoption in a developing country; Botswana, where internet technology let alone internet banking is still at its infancy stage, but could offer potential benefits and usefulness to the entire population and to the banking industry in the not so distant future. “The Botswana government together with that of Namibia recently contributed US$37.5 million each to secure the West African Cable System (WACS)
References: from the previous studies are used to enhance comprehension and to see how independent variables influence dependent variable, if ever they do. Chapter 3: Methodology This chapter depicts the whole arrangement of the study. In includes such subtopics as, research framework, hypothesis development, data collection method, questionnaire design, data analysis techniques and summary. Such subtopics are discussed in detail. It is in this chapter that all factors affecting the decision to adopt internet banking in Botswana (independent variables) and moderating variables are discussed and sampled. Hypothesis statements are presented and data collection methods are well explained here. Questionnaire is designed based on the independent variables and moderating variables to measure or see if there is any relationship and/or association between them and the dependent variable. Chapter 4: Data Analysis and Findings This chapter involves the incorporation of the interpretation of the collected data from respondents via quantitative method. The determination of the acceptance or rejection of the stated hypotheses statements was also tested. Software called SPSS (Statistical Package for Social Sciences) otherwise also known as Predictive Analytics Software (PASW) was used in the research to measure the results. This chapter mainly focuses on analysis the data collected, modelling, graphing and tabling it and presenting it. It is in this chapter, where the acceptance and/or rejection of hypothesis testing statements were scrutinized. Chapter 5: Conclusion and Recommendations This chapter explains the outcomes of the testing of the hypotheses determined in chapter 4. The acceptance or rejection of the hypothesis is discussed as well. Additionally the concluded results of hypothesis testing from this study are compared with findings from previous researches. Limitations of this study were also discussed.