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Importance of Marketing

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Importance of Marketing
Importance of marketing

TABLE OF CONTENTS1. ABSTRACT22. INTRODUCTION22.1. Background22.2. Purpose of the report22.3. Statement of the problem23. METHODOLOGY34. FINDINGS34.1. What is marketing?34.2. Impact of Marketing34.3. Why Marketing is Important54.3.1 Five key factors to an effective marketing64.3.2 Market Research64.3.3 Marketing Environment74.3.3.1 The micro-environment74.3.3.2 The Macro-environment74.3.4 Marketing Segmenting, Targeting, Positioning84.3.5 Marketing Mix84.3.6 Implementation104.3.7 Controlling104.4. Marketing and Branding105. CONCLUSION126. REFERENCES131. ABSTRACTMarketing helps guide businesses in making strategic decisions by identifying growth opportunities and developing creative ways to approach those opportunities. Through successful marketing, a business will conduct extensive research, strategize and plan, brand the product, conduct product development, train the sales force, establish points of purchase, use public relations, and follow-up with good customer service.
Marketing is the activity of a business organization that identifies customers, markets, as well as market segments and develops products or services to meet the needs of the customers by offering value of a product or service in exchange for profits and revenues for the business. In brief, marketing informs, educates, and persuades and it is paramount to the achievement of business success2. INTRODUCTION2.1. BackgroundMarketing can be described as advertising a product. Marketing occurs when a company is trying to persuade costumers to buy the product that they produce over another company 's product. Marketing includes intensive research so that the company can get an outlook at what is the current trend in the marketplace. The problem is that marketing in theory contains these following activities also known as the 4-Ps which are developing the product, pricing the product, promoting the product and deciding what people to sell the product.
2.2. Purpose of the


References: ibb, Simkin, Pride, Ferrell (2001), Marketing---Concepts and Strategies, Houghton Mifflin CompanyEleven lessons: Managing design in eleven global brands (Virgin Atlantic), (2007), In: Design Council [online]. Available from: http://www.designcouncil.org.uk/en/About-Design/managingdesign/Design-at-Virgin-Atlantic-Airways/Virgin-Atlantic-case-study-designing-the-upper-class-suite/Marcia Yudkin, Head Stork (2005-2007), the Benefits of Branding, In: Name At Last [online]. Available from: http://www.namedatlast.com/branding3.htmStealing Share (10/10/2006), Global Branding: Virgin Atlantic gets it Right, In: Stealing Share---Beyond Theory [online]. Available from: http://www.stealingshare.com/content/1160504877375.htmVirgin Atlantic (2007), Student Information Pack---Marketing, In: Virgin Atlantic Website [online]. Available from: http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jsp#marketingVirgin tops loyalty league (2006), Travel Weekly: The Choice of Travel Professionals (00494577), 00494577, 2006, Issue 1806 [online], In: Business Source Primer [online]. Available from: http://web.ebscohost.com.chain.kent.ac.uk/ehost/detail?vid=1&hid=102&sid=a0e44807-1ff0-44bf-bf32-80e054ac90da%40sessionmgr104Forsyth, P (2004) ‘Marketing is a must ', IEE Engineering ManagementKotler, P., Adam, S., Armstrong, G., Brown, L., (2004) Marketing Edition 6, Prentice Hall Australia, SydneyWeiss, A (2004) What is Marketing?, 26 November 2002, http://www.marketingprofs.com/2/whatismarketing.aspHein, K. (2004) "Brand week". Vol. 45 Issue 21, p24, 4p, 2 charts. Valentine, V. & Gordon, W. (2000), "The 21st century consumer: A new model of thinking". International Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs
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