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IMPORTANCE OF SOCIAL MEDIA IN OUR LIFE

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IMPORTANCE OF SOCIAL MEDIA IN OUR LIFE
IMPORTANCE OF SOCIAL MEDIA IN OUR LIFE “Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting and want to jot things down, I bring my Tablet PC. It's fully synchronized with my office machine, so I have all the files I need. It also has a note-taking piece of software called OneNote, so all my notes are in digital form” are the words of Bill Gates
Social media plays an important role in today’s world. It is impossible to imagine a day without internet and social media. Most of the educated people spend minimum one or two hours a day in internet. The research by WHO says that loneliness is the most occurring disease. Some researches have showed that social Medias have been able to reduce this to a large extent. But still some argue that it can’t do that, they say that it does not allow seeing the people directly. Their loneliness can’t be reduced that much.
Now, how many social sites will be there? There are many. The main ones are Facebook and twitter. Well everyone knows these sites. The most prominent site is Facebook launched by Mark Zuckerberg in 2004. There is a like icon which the users click if they appreciate the content or feel it is good. Research says that your likes can reveal your personality. Facebook is the most used site by people with 97 percentage of use only after e-mail. Twitter follows just behind with LinkedIn most used by women users coming up next. Total time spent by people per week in social media in India is 58.4 minutes.
The money spent by these Medias on advertisement is huge. More and more brands are realizing the importance of advertisement.
Most of these social Medias are used in mobiles. The numbers of mobiles sold are increasing day by day. China has become the biggest power in the world. When I was in India a news came in the paper that Chinese mobile handset manufacturers Xiaomi had introduced its mobile which was starting from rupees 12 thousand, into India’s market through

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