Improve Shasta Marketing Strategy

You can improve Shasta as a company by using facebook to advertise promotions on people who will have an interest. As Scott Darahon, an author from the occ data base, states " Facebook is assigning relevance scores to business promotions” (orangecoastcollege.org) and we be able to see how Shasta advertisements are doing and make adjustments. Facebook will "allow you to narrow your target audience, which can ultimately save you money."(orangecoastcollege.org). Shasta can test different marketing techniques and choose which technique is the most effective. Our marketing techniques will include "different combinations of text and images with different audiences" (orangecoastcollege.org), and we can see which technique has the highest score based