Jute is a versatile, natural fiber that has been used for thousands of years to make things such as rope, twine, hessian bags, rugs, and much more. While it is still being used extensively around the world, it is not as popular as it could have been. Given the increasing focus on environmental issues these days, jute good products can be put into the lime light, as they are environment friendly. Taking in view the prospects, this is the high time to promote the export of the jute-diversified products using limited resources.
Although Bangladesh is famous for jute and allied fibers, garments industries swept in and have developed due to relative advantage and cheap labor cost. As there is the Multi fiber concept of merger jute with other natural and synthetic fibers, jute has bright future for using them in the various textile areas. It needs wide support for production and marketing of such diversified products. As a result, the Govt. of Bangladesh initiated policy programmed for the production of diversified jute goods through private sector.
The government’s new jute policy is expected to focus on enhancement of the country’s production capacity, diversification of the product base and growth of export earnings. It would be good if it were complemented with good corporate governance practices within the remaining BJMC (Bangladesh Jute Mills Corporation) mills to ensure that both public and private mills can compete on equal footing. BJMC’s financial losses continue to be a significant fiscal burden. This has arisen not only from BJMC’s nearly automatic access to loans from the nationalized commercial banks (NCBs) for many years, but also BJMC’s greater control over the purchase price of raw jute and export price for jute goods. These conditions do not create a level playing field for the private mills. Addressing these issues would enhance efficiency and competitiveness of the sector and may
References: Bangladesh, Export Promotion Bureau. Export Policy of Bangladesh. Dhaka. 1997. Armstrong, Kotler. Principles of Marketing. 6th Edition. New Jersey: Pearson. 2002. Khan Kawsar, G. (1999, July 13). Jute bag exports rise as shopping goes eco- Correct, Retrieved December 20, 2004 from http://www.thedailystar.net/newDesign/news-details.php?nid=94737