The road from independence
It’s 65 years since independence, and in its wake Indian tourism industry has traversed a rocky road – much like the subcontinent itself. High Life surveys six colourful decades…
Flashing with heat and drowned by monsoons, with its rainbow of saris and the fast-changing blues of its overarching skies India, to the chilly British mind, has long defined the exotic… ´Characteristics grow more vivid beneath the Indian sky,’ EM Forster warned his stiff-backed Brits in A Passage to India, his taut epic novel set at the height of the Raj-era India. Of course, Forster’s Miss Questeds and Mrs Moores, taking their tea in the shade of neem trees and toddy palms, are long gone – this August, 60 years will have passed since Gandhi’s passive resistance movement achieved India’s independence from the crumbling British empire. Yet the breath-catching northern European captivation with the subcontinent has endured: from the hippies who first flocked to the butterscotch sands of Goa in the 1960s, to the package holidaymakers who followed in their wake from the mid-80s, and the top-end tourists of the 2000s, who indulge in spiritual repose and ayurveda in Kerala, or impeccable Mughali cuisine against the soaring backdrop of battle-scared fortresses and opulent former palace ‘heritage hotels’ of Rajasthan.
In 2007, tourism is both India’s largest foreign exchange earner and, importantly, a significant boost to coffers from domestic sources, as the country’s expanding middle class are able to indulge more extravagantly in the millennia-old tradition of pilgrimage to sites of religious importance. ‘In 2005,’ says Arvind Sharma, of trendspotter Leo Burnett and Arc, ‘some 390mn Indians were on the move for business travel, visiting family and friends and pilgrimages. That’s a 13% growth in number of trips within the