Inditex Strategy
The company that is going to be analyse in this essay is Inditex and particularly Zara, its main brand. Inditex Group is a textile company, the most important in the Spanish textile sector and one of the most important multinational and one of the most weighty multinationals in Spain.
A Multinational Corporation can be defined as enterprises which own or control production or service facilities outside the country in which they are based (definition by the UN; Czinkota, 1992; page 298). Inditex can be classified as a multinational since they offer their services in 800 outlets in 25 countries all over the world, although the production is done in Spain, its home country. It also follows some of the appropriate strategies to trade abroad as a proper multinational, which will be explained in the following essay.
inditex group
Inditex Group is a conglomerate of companies, mainly textile enterprises, but also from other sectors. It gathers an important number of companies all around the world, trading in the USA, Mexico, France, the Netherlands, Belgium, Luxembourg, Italy, Germany, Greece, Portugal, Andorra, UK, Israel, China, Cyprus, Malta, Sweden, Norway, Japan, Turkey, Canada, Argentina, Uruguay, Chile and, of course, Spain.
Its main brands and stores are: ZARA, Pull & Bear, Massimo Dutti, Kiddy 's Class, Brettos, Lefties, Stradivarius and Deep Blue Jeans.
The most important of all the brands of the Group is Zara, which was the first to be created. It is specialised in men, women and children wear.
Massimo Dutti is focused on young men and women who look for quality, whilst Pull & Bear is developed for youngers who prefer a casual way of dressing rather than the formal schemes of Massimo Dutti.
The last brand that the Group has created in Bershka for young disco-girls. This brand is very similar to the Stradivarius style (brand that Inditex acquired in October 1999) (El Correo Gallego Newspaper).
History
In 1973 Amancio Ortega Gaona,
A Multinational Corporation can be defined as enterprises which own or control production or service facilities outside the country in which they are based (definition by the UN; Czinkota, 1992; page 298). Inditex can be classified as a multinational since they offer their services in 800 outlets in 25 countries all over the world, although the production is done in Spain, its home country. It also follows some of the appropriate strategies to trade abroad as a proper multinational, which will be explained in the following essay.
inditex group
Inditex Group is a conglomerate of companies, mainly textile enterprises, but also from other sectors. It gathers an important number of companies all around the world, trading in the USA, Mexico, France, the Netherlands, Belgium, Luxembourg, Italy, Germany, Greece, Portugal, Andorra, UK, Israel, China, Cyprus, Malta, Sweden, Norway, Japan, Turkey, Canada, Argentina, Uruguay, Chile and, of course, Spain.
Its main brands and stores are: ZARA, Pull & Bear, Massimo Dutti, Kiddy 's Class, Brettos, Lefties, Stradivarius and Deep Blue Jeans.
The most important of all the brands of the Group is Zara, which was the first to be created. It is specialised in men, women and children wear.
Massimo Dutti is focused on young men and women who look for quality, whilst Pull & Bear is developed for youngers who prefer a casual way of dressing rather than the formal schemes of Massimo Dutti.
The last brand that the Group has created in Bershka for young disco-girls. This brand is very similar to the Stradivarius style (brand that Inditex acquired in October 1999) (El Correo Gallego Newspaper).
History
In 1973 Amancio Ortega Gaona,