Industry Structure Analysis

Framework for competitor analysis

Q: Explain the framework for competitor analysis.-05 / develop a framework for competitor analysis and discuss how it helps a firm to develop a competitor profile.-05

Competitor Analysis Framework

Michael Porter presented a framework for analyzing competitors based on the following four key aspects of a competitor, depicted in the diagram.
Objectives and assumptions are what drive the competitor, and strategy and capabilities are what the competitor is doing or is capable of doing.

Competitor Analysis Components

|What drives the competitor |
|[pic] |
|[pic] |
| What the competitor is doing |
|or is capable of doing |
|[pic] |
| |
|Future goals |
|[pic][pic] |
|[pic] |
|[pic] |
|Strategy |
|[pic][pic] |
|[pic] |
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