Introduction
One of the remarkable transitions in Cambodia began in 1993. It was the economic reform switching from planned-economic to open-free economic market. Since ever, Cambodia gradually boosts the national economy by allowing private possessions and foreign investment. This is a signal of democracy in the nation. To be a democratic country, such rights and freedom must be given to the masses. It is well-known that people want to be equal before the laws and live in a happy life. However, one barrier to newly democratic country—Cambodia—is the citizens. More than half of the Cambodian population is under a poverty line, meaning they are insufficient not only in property but also in education. This situation is not good enough for Cambodians to get influence from the world. Being connected with globalization, Cambodia demands a higher standard and a good quality of production. Among those marketing competition, the most attractive and popular product is high-tech materials. Again, the other half of population might be able to afford such materials in order to live in the society. The society is affected by materialism, which considers possessions more important than values, and its effects range from psychological to economic. Materialism is sometimes used as a status symbol, causing people to purchase items they cannot afford, simply to fit in with an affluent crowd, or to keep up with the people around them. Materialism, although a motivating force in today's world economy, can erode value systems and affect a person's overall happiness. Perhaps nobody knows exactly when materialism persists in Cambodian society. And not many Cambodians switch their attention on it. Materialism which is the new tendency can lead the society to face many possible negative consequences. That is, youths must understand what they are doing and decide whether or not stick with it. In today society, we have no doubt an emerging