There are times in the market that there is asymmetric information which is either the buyers or sellers have better and more information on the product then the other. This causes consumers or producers to make informed decisions on a product or products with unknown or too little information. Consumers and producers value information in order to make a good and informed decision by having reliable information. The lemon effect makes two predictions about markets with asymmetric information. First, the low quality products in a market will reduce the number of high quality products in the market and can even push them out. Second producers and consumers respond to the lemon conflicts
by researching in information and other means of making wise and informed decisions between low and high quality products.
Companies have long realized the need for information technology to meet their business strategy and grow their businesses by ensuring that their objectives are realized. Information date provides the company with a greater understanding of their competition or market; establishes product innovation, builds profits and customer satisfaction. In