1.0 Introduction 2
2.0 Strategies of Implementing Knowledge Management 4 2.1 Identification of key actors 4 2.2 Knowledge Management Platform/ System 5 2.3 Spreading the Word – stimulate the use of Knowledge Management 5
3.0 Benefits of Knowledge Management 7 3.1 Employee Development – Value Creation 7 3.2 Increased Customer Satisfaction, Trust and Loyalty 8 3.3 Support Tool for Marketing Initiatives 9 3.4 Better Coordination of Technology Alliances 10
4.0 Conclusion 11
5.0 Bibliography 12
1.0 Introduction
Knowledge Management (KM) is a strategic method of locating, defining, collecting, storing, sharing, organising, receiving and adopting valuable information and knowledge within an organisation. It is considered as an important tool that enables an organisation to constantly shift and improve to remain relevant in the ever changing business world. The integration of today’s advanced IT solutions coupled with strategic management of knowledge is the key to unlocking the true potential of an organisation (He, et al., 2009).
In Malaysia, most managers still use informal methods of collecting and accessing information such as interactions with colleagues and clients (Karim and Hussein, 2008). Examples of this are communications during company meetings, internal surveys and questionnaires, or a simple chat during lunch break. Apart from that, the study also shows that most Malaysian managers use the internet, printed materials and company’s database to capture information. Many organisations in Malaysia still use the traditional methods of storing information using ordinary computer tools which lacks the robustness in processing and managing large amounts of information (Karim and Hussein, 2008).
The diagram below shows the evolution of knowledge management initiatives:
Figure 1. (Source: Hoegl & Schulze 2005, How to Support Knowledge Creation in
Bibliography: Karim N., S., A. & Hussein R. (2008) Managers’ perception of information management and the role of information and knowledge managers: The Malaysian perspectives. International Journal of Information, 28,pp.114-127 Awazu, Y Yang, J., T. & Wan, C., S. (2004) Advancing organizational effectiveness and knowledge management implementation. Tourism Management, 25,pp.593-601 Chen, C., J Salomann. H., Dous., M., Kolbe., L. & Brenner., W. (2005) Rejuvenating Customer Management: How to Make Knowledge For, From and About customers Work. European Management Journal, 23(4),pp.392-403 Massa, S Raub, S. & Wittich, D., V. (2004) Implementing Knowledge Management: Three Strategies for Effective CKOs. European Management Journal, 22(6),pp.714-724 Lin, Y., Su, H., Y Shaw, M., J., Subramaniam, C., Tan, G., K. & Welge, M., E. (2001) Knowledge management and data mining for marketing. Decision Support Systems, 31,pp.127-137 He, W., Qiao, Q Hoegl, M. & Schulze, A. (2005) How to Support Knowledge Creation in New Product Development: An Investigation of Knowledge Management Methods. European Management Journal, 23(3),pp.263-273 Liu, P., L., Chen, W., C