Information Technology and Rural Marketing in India
INFORMATION TECHNOLOGY AND RURAL MARKETING IN INDIA
Dr. Parag R. Kawley
(M.Com. B.Ed., Ph.D.)
Lecturer,
New Arts, Commerce & Science College,
Wardha – 442001 (MAH.)
Email : paragkawley@rediffmail.com
Dr. Ravish A. Sarode
(M.Com., M.Phil., M.A.(Eco), Ph.D.)
Associate Professor,
R.S. Bidkar College,
Ta. Hinganghat, Dist. Wardha.
Email : Ravish_Sarode@rediffmail.com
* INTRODUCTION
Many of the developing countries have faced a complex set of challenges due to political and economic marginalization, inappropriate government policies, and inadequate access to domestic and cross border markets, frequent and recurring droughts and other climate and environmental shocks. All these factors have led to a chronic food insecurity and high vulnerability in the areas inhabited by these communities, thereby threatening the livelihoods of millions of people. Communication and access to information and knowledge are vital for the economic development, alleviation of hunger and the overall improvement of the livelihood of the developing countries. Access to information and improved communication is a crucial requirement for sustainable agricultural development. Modern communication technologies when applied to rural areas can help improve communication, increase participation, disseminate information and help share knowledge and skills. However it has been observed that the majority of rural population in Asian countries still has difficulty in accessing crucial information in order to make timely decisions. It is essential that information availability is demand driven rather than supply driven. The challenge is not only to improve the accessibility of communication technology to the rural population but also to improve its relevance to local development.
The global revolution in information and telecommunication technologies has created an opportunity to remedy the situation and to assist livestock producers, development practitioners,
Dr. Parag R. Kawley
(M.Com. B.Ed., Ph.D.)
Lecturer,
New Arts, Commerce & Science College,
Wardha – 442001 (MAH.)
Email : paragkawley@rediffmail.com
Dr. Ravish A. Sarode
(M.Com., M.Phil., M.A.(Eco), Ph.D.)
Associate Professor,
R.S. Bidkar College,
Ta. Hinganghat, Dist. Wardha.
Email : Ravish_Sarode@rediffmail.com
* INTRODUCTION
Many of the developing countries have faced a complex set of challenges due to political and economic marginalization, inappropriate government policies, and inadequate access to domestic and cross border markets, frequent and recurring droughts and other climate and environmental shocks. All these factors have led to a chronic food insecurity and high vulnerability in the areas inhabited by these communities, thereby threatening the livelihoods of millions of people. Communication and access to information and knowledge are vital for the economic development, alleviation of hunger and the overall improvement of the livelihood of the developing countries. Access to information and improved communication is a crucial requirement for sustainable agricultural development. Modern communication technologies when applied to rural areas can help improve communication, increase participation, disseminate information and help share knowledge and skills. However it has been observed that the majority of rural population in Asian countries still has difficulty in accessing crucial information in order to make timely decisions. It is essential that information availability is demand driven rather than supply driven. The challenge is not only to improve the accessibility of communication technology to the rural population but also to improve its relevance to local development.
The global revolution in information and telecommunication technologies has created an opportunity to remedy the situation and to assist livestock producers, development practitioners,