Innocent Smoothies
Innocent Smoothies: Brand Recognition
Brand Recognition: The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colours.
Named Innocent because of the pureness of the product.
Innocent’s strategy to market itself as the best smoothie brand is essentially based on promoting its natural and sustainable vibes. It shows that they are among the small number of companies that operate on good ethics. They try to impact their surroundings in a positive way. Innocent is one of the only companies who has accomplished this, and continues to do so as we speak, which makes it stand over its competitors Tropicana, Happy Monkey, Coldpress, etc. Another of their key advantages is the healthy product they represent. It is not only respectful to the environment but good for you. Thirdly, their charitable and generous actions include sending 10% of their profits to charity. By advertising these key points they have made themselves known for being ‘green’ and ‘good’.
Sustainability is represented in their production and packaging too. This means that Innocent is cautious with its energy usage, carbon emissions, and their use of water. They try to avoid wasting water while watering the fruits and producing the smoothies. Innocent recycles and reuses the materials that go through their production process. Their packaging is specifically engineered to be easily recycled.
Innocent smoothies use fruits which are bought from producers that grow them naturally, without preservatives, trying to left the place where the fruit is grown unharmed.
Innocent is rated as the most environmentally concerned company. Tropicana is next in line. Consumers that buy smoothies on a regular basis (once a week) and consumers that buy smoothies very
Brand Recognition: The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colours.
Named Innocent because of the pureness of the product.
Innocent’s strategy to market itself as the best smoothie brand is essentially based on promoting its natural and sustainable vibes. It shows that they are among the small number of companies that operate on good ethics. They try to impact their surroundings in a positive way. Innocent is one of the only companies who has accomplished this, and continues to do so as we speak, which makes it stand over its competitors Tropicana, Happy Monkey, Coldpress, etc. Another of their key advantages is the healthy product they represent. It is not only respectful to the environment but good for you. Thirdly, their charitable and generous actions include sending 10% of their profits to charity. By advertising these key points they have made themselves known for being ‘green’ and ‘good’.
Sustainability is represented in their production and packaging too. This means that Innocent is cautious with its energy usage, carbon emissions, and their use of water. They try to avoid wasting water while watering the fruits and producing the smoothies. Innocent recycles and reuses the materials that go through their production process. Their packaging is specifically engineered to be easily recycled.
Innocent smoothies use fruits which are bought from producers that grow them naturally, without preservatives, trying to left the place where the fruit is grown unharmed.
Innocent is rated as the most environmentally concerned company. Tropicana is next in line. Consumers that buy smoothies on a regular basis (once a week) and consumers that buy smoothies very