Innovation results from both a new idea, using creativity, a concrete realization and response to consumer expectations. It aims to gain a competitive advantage in meeting the needs of the market.
Innovation can be timely and focus on a project, a product. It can also be part of a continuous process of innovation management in order to sustain competitiveness gains it generates. This is called sustainable innovation.
Innovation differs from invention or discovery by operational and practical implementation.
"The term technological product development / commercialization of a product performance in order to provide consumers with objectively new or improved services. A technological process innovation is defined as the development / adoption of methods production or distribution of new or substantially improved it may involve changes -. separately or simultaneously, material, human resources and working methods "
The Organisation for Economic Co-operation and Development (OECD) – Oslo workbook – 2nd edition – 1997
According to the Oslo Workbook, there are 3 big different categories of innovation.
The incremental innovation, the important innovation and the transformative innovation.
The incremental innovation implies the introduction of a product that is characterized by a certain degree of novelty and some value creation. It corresponds to what is referred to other types as incremental innovation. An example would be a type of laundry detergent "new and improved".
The important innovation implies a considerable degree of novelty of the product and a creation of substantial value for the customer. The Sony Walkman, which allowed for the first time for people to listen to music using a portable cassette player, in 1979 is an example of important innovation.
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