Boeing Report
Executive Summary
Introduction:
Innovations are a fundamental requirement for competitiveness. From car manufacturers to pharmaceuticals and from home furniture manufacturers to the producers of the most advance jetliners in the world, innovation is the main source of differentiation and provides a producer the competitive edge it seeks in order to be a market leader. Innovation plays a vital role in any business as it shows the world what it has never seen before in the past. Every firm that seeks to innovate in order to surface something new and extra-ordinary has a very unique and effective innovation strategy on which it operates. The amount of money and time to be put in research and development and aligning it effectively with the product life cycles. Upon successful innovation in any technology, the next and the most vital step is to how to protect that intellectual property from the rest of the industry through an efficient intellectual property strategy so that none of the competitors in the market copy what you have discovered.
Since the First Flight of Wright brothers back in 1903 no one could ever imagine how fast the aviation industry would change and new innovations will be made with in the next decades to come. Over the past decades, innovation has totally changed the face of aviation industry and Boeing is one of the main stakeholders in this race today. Boeing has been in the production of commercial jetliners for more than 40 years and since its merger with McDonnell Douglas in 1997, it has gained a 70 year heritage in the leadership of commercial aviation. In this report we will discuss how effectively Boeing has mastered the art of implementing an effective innovative strategy and managed its new and intriguing discoveries to make the world of aviation faster, slicker and most importantly efficient. Furthermore, the report will in depth analyze how Boeing has protected its innovations and devised an efficient intellectual property strategy
Introduction:
Innovations are a fundamental requirement for competitiveness. From car manufacturers to pharmaceuticals and from home furniture manufacturers to the producers of the most advance jetliners in the world, innovation is the main source of differentiation and provides a producer the competitive edge it seeks in order to be a market leader. Innovation plays a vital role in any business as it shows the world what it has never seen before in the past. Every firm that seeks to innovate in order to surface something new and extra-ordinary has a very unique and effective innovation strategy on which it operates. The amount of money and time to be put in research and development and aligning it effectively with the product life cycles. Upon successful innovation in any technology, the next and the most vital step is to how to protect that intellectual property from the rest of the industry through an efficient intellectual property strategy so that none of the competitors in the market copy what you have discovered.
Since the First Flight of Wright brothers back in 1903 no one could ever imagine how fast the aviation industry would change and new innovations will be made with in the next decades to come. Over the past decades, innovation has totally changed the face of aviation industry and Boeing is one of the main stakeholders in this race today. Boeing has been in the production of commercial jetliners for more than 40 years and since its merger with McDonnell Douglas in 1997, it has gained a 70 year heritage in the leadership of commercial aviation. In this report we will discuss how effectively Boeing has mastered the art of implementing an effective innovative strategy and managed its new and intriguing discoveries to make the world of aviation faster, slicker and most importantly efficient. Furthermore, the report will in depth analyze how Boeing has protected its innovations and devised an efficient intellectual property strategy
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