Innovation Management of P&G
Innovation Management of P&G
Contents
1．Introduction 1 1.1 The introduction of P&G 1 1.2 The development of P&G 1 1.3 What the report is about 2
2. Evaluation of its innovation management 3 2.1 P&G’s way to search for ideas 3 2.2 Organic Structure of P&G 4 2.3 P&G’s way to manage human resource 5 2.4 P&G’s creative strategies 7
3. Recommendation to its innovation management 8
4．Summary 10
Reference: 11
1．Introduction
1.1 The introduction of P&G
P&G is short for Procter & Gamble, it is a multinational company that founded in 1837 in Cincinnati, Ohio, and now manufactures a wide range of consumer goods. Its products cover every aspect of consumers’ life and the brands that created by P&G include Crest, Gain, Luvs, Olay, Pampers, SK-II, Tide, Venus and so on. 23 of P&G’s brands have a billion dollar in net annual sales and another 18 have sales between $500 million and $1 billion.
P&G is making sustainable progress since it is founded. It is listed at the tenth place of the “world‘s most admired company” by the Fortune magazine in 2008 and jumped to the fifth place last year. The developing speed is quite rapid. The core strengths, that stimulate P&G to develop quickly, are consumer understanding, scale production, going to market capability, innovation and brand-building. The CEO of P&G thinks a good CEO must firstly be a CIO (short for Chief innovation Officer) and he regard “consumer understanding” as the main factor in sustainable development. The leaders’ farseeing ability also contributes a lot to the company’s rapid growth.
In a word, the multinational company is creative and manages its available resources well. It have the ability to make a large quantity of profit every year and been admired by the society. P&G’s successful experience is wonderful.
1.2 The development of P&G
In the year 1837, P&G was born as a company to make soap and candle. In the
Contents
1．Introduction 1 1.1 The introduction of P&G 1 1.2 The development of P&G 1 1.3 What the report is about 2
2. Evaluation of its innovation management 3 2.1 P&G’s way to search for ideas 3 2.2 Organic Structure of P&G 4 2.3 P&G’s way to manage human resource 5 2.4 P&G’s creative strategies 7
3. Recommendation to its innovation management 8
4．Summary 10
Reference: 11
1．Introduction
1.1 The introduction of P&G
P&G is short for Procter & Gamble, it is a multinational company that founded in 1837 in Cincinnati, Ohio, and now manufactures a wide range of consumer goods. Its products cover every aspect of consumers’ life and the brands that created by P&G include Crest, Gain, Luvs, Olay, Pampers, SK-II, Tide, Venus and so on. 23 of P&G’s brands have a billion dollar in net annual sales and another 18 have sales between $500 million and $1 billion.
P&G is making sustainable progress since it is founded. It is listed at the tenth place of the “world‘s most admired company” by the Fortune magazine in 2008 and jumped to the fifth place last year. The developing speed is quite rapid. The core strengths, that stimulate P&G to develop quickly, are consumer understanding, scale production, going to market capability, innovation and brand-building. The CEO of P&G thinks a good CEO must firstly be a CIO (short for Chief innovation Officer) and he regard “consumer understanding” as the main factor in sustainable development. The leaders’ farseeing ability also contributes a lot to the company’s rapid growth.
In a word, the multinational company is creative and manages its available resources well. It have the ability to make a large quantity of profit every year and been admired by the society. P&G’s successful experience is wonderful.
1.2 The development of P&G
In the year 1837, P&G was born as a company to make soap and candle. In the