Innovation Report for Instant Coffee

Instant coffee, or soluble coffee, which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water, has been a popular product for decades (Allwords, n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey, Blachford & Cengage, 2002). It would seem that the innovation of instant coffee could make a considerable contribution to economy and people's daily life. The aim of this essay is to analyze the innovation of instant coffee. It will firstly examine the history of coffee which is the origin of instant coffee, how the invention of instant coffee was generated. Secondly, it would explain the history and development of its innovations and discuss the change type of instant coffee innovations. After that, it is likely to discuss the uncertainty and risk calculation of instant coffee during the innovation process of instant coffee and also the competition. Then, it will examine the stakeholder analysis of the innovation of instant coffee and explain how instant coffee was spread to the whole world. Finally, it is likely to analyze the economic and social contributions of instant coffee and the future development of instant coffee would be discussed.

It appears that coffee was discovered in the ninth century after a goatherd named Kaldi found the berries that his sheep were eating made his sheep and then himself unusually energetic. The stimulating berries after being roasted and brewed eventually evolved into coffee as a hot drink and became popular throughout Arabia, Turkey and Europe by the seventeenth century. (Thomson, 2006). In 1901, the first successful technique for manufacturing a stable powered product was invented by Sartori Kato, a Japanese chemist living in America. Kato received a patent for his invention and the instant coffee history was made. He then

References: Allwords, n.d., English Dictionary - With Multi-Lingual Search. Retrieved 10 November, 2008, from: http://www.allwords.com/word-instant+coffee.html Chen, J, 2008, ‘Nestle: selling coffee in the world of tea ', Globrand -Brand Observation Mike, N, 2003, Instant Coffee - a Brief History. Retrieved 10 November, 2008, from: http://www.coffeebeatcafe.com/articles/InstantCoffee.htm Nestlé UK Ltd, 2008, The History of Instant Coffee Sean, P, n.d., ‘Quick Coffee ', Coffee/Tea. Retrieved 13 November, 2008, from: http://coffeetea.about.com/cs/kindsofcoffee/a/instantcoffee.htm Stefanie, M, n.d., The History of Instant Coffee