innovation vs. immitation
English Department
AIEN Institute
Shanghai Ocean University
Semester 2 2012/13
Semester Paper
Innovation VS Imitation
Qi YunZhi (Amber)
Student ID Number: 1292201
2012 Cohort – Class COM 15
Teacher: Kusual & Rob & Neil
I declare that this paper is all my own work and does not contain unreferenced or unacknowledged material.
I understand that plagiarism may result in zero marks and no chance to rewrite.
Signature:
Date:
Table of Contents
Contents Page
Introduction -----------------------------------------------------------------
Body ---------------------------------------------------------------------------
Conclusion----------------------------------------------------------------
Appendix ---------------------------------------------------------------------
Reference------------------------------------------------------------------
Introduction
Business promotion mainly achieved through two strategies in today’s competitive world（Shenkar, 2010).One is innovation. The other is imitation. Innovation given meaning by Tim Kastelle in 2010 is executing new ideas to create value. Generally, it may be the act of introducing the different things to be the world such as 3C products, a strange service and even a simple idea (Nigam, 2012). Imitation is an activity that using the already ideas and copying from others (Mukhjia, 2012).
The biggest question pops in Manger’ head is that “Which one is the better strategy?” On one hand, the ability to innovate is gradually becoming the vital core competency to promote the performance of competition. (Nigam, 2012) It not only can achieve the profit in the market place, it also can lead the revolution in the world. For instance, the IPhone which innovated by Apple has already broken the traditional cell phone market. On the other hand, for most entrepreneurs, innovation is regarded as invaluable things because of its high input, long-term
AIEN Institute
Shanghai Ocean University
Semester 2 2012/13
Semester Paper
Innovation VS Imitation
Qi YunZhi (Amber)
Student ID Number: 1292201
2012 Cohort – Class COM 15
Teacher: Kusual & Rob & Neil
I declare that this paper is all my own work and does not contain unreferenced or unacknowledged material.
I understand that plagiarism may result in zero marks and no chance to rewrite.
Signature:
Date:
Table of Contents
Contents Page
Introduction -----------------------------------------------------------------
Body ---------------------------------------------------------------------------
Conclusion----------------------------------------------------------------
Appendix ---------------------------------------------------------------------
Reference------------------------------------------------------------------
Introduction
Business promotion mainly achieved through two strategies in today’s competitive world（Shenkar, 2010).One is innovation. The other is imitation. Innovation given meaning by Tim Kastelle in 2010 is executing new ideas to create value. Generally, it may be the act of introducing the different things to be the world such as 3C products, a strange service and even a simple idea (Nigam, 2012). Imitation is an activity that using the already ideas and copying from others (Mukhjia, 2012).
The biggest question pops in Manger’ head is that “Which one is the better strategy?” On one hand, the ability to innovate is gradually becoming the vital core competency to promote the performance of competition. (Nigam, 2012) It not only can achieve the profit in the market place, it also can lead the revolution in the world. For instance, the IPhone which innovated by Apple has already broken the traditional cell phone market. On the other hand, for most entrepreneurs, innovation is regarded as invaluable things because of its high input, long-term