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Innovative Methods of Environmentally Friendly Business

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Innovative Methods of Environmentally Friendly Business
Innovative methods of environmentally friendly business
CONTENTS

INTRODUCTION…….…………………………………………………… 3 | INNOVATIVE METHODS OF ENVIRONMENTALLY FRIENDLY BUSINESS, OR NATURAL CAPITALISM. | 1 The definition and essence of the term Natural capitalism.....................6 | 2 The difference between classic capitalism and natural capitalism...........9 | 3 Main directions of formation and development of natural capitalism......15 | CONCLUSION……………………………………..………………………18 | REFERENCES…………………….………..….……………...................19 | APPENDICIES…………………………….……………………………….20 | GLOSSARY…………………………………………………………….......21 |

INTRODUCTION
Over the last one hundred years the humankind was taking more than it was giving back to the Planet Earth. There is now a vast movement, including scientists, ecologists, economists and, most importantly, CEOs of multinational companies, that is inclined to change the face of the industrial business. For many years now there has been vast criticism in things that seem parts of the everyday routine, just for example: gas-fuelled cars, or water of drinking quality used for plumbing purposes. There are signs that even toxic waste, as a by-product of industry, can be eliminated. And despite it is usually thought to be of additional expenses to the actual business, this work will provide examples that are pro-investment, profitable and make calculable sense. The economy lately shifts from an emphasis on human productivity to a radical increase in resource productivity. We are drown to the conclusion that the resources are thinning, but we don 't have to just produce even more using the same standards: instead, there is a way to produce the same amount, but producing less waste and using much less resources in process. Eco-efficiency, an increasingly popular concept used by business to describe incremental involvements in materials use and environmental impact, is only one small part of a richer and more complex web of ideas and



References: [6]Ed Mazria, Profits and Progress Through Least-Cost Planning, 1998 [7]Energy Strategy: The Road Not Taken? Lovins L [8]Bancroft, B., Shephard, M., Lovins, A. B., and Bishop, R., 1991 - The State of the Art: Water Heating, Competitek/Rocky Mountain Institute [9]Climate: Making Sense and Making Money, Lovins & Sardinsky 1998 [10]Green Development: Integrating Ecology and Real Estate (RMI 1998) [11]ID at 299, citing Roodman & Lessen 1995 at 22. [12] World Health Organization (2005). "Oparation Cat Drop". Quarterly news 60: 6. Retrieved 2009-08-24.

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