Inside the Magic Kingdom
Clay Davis
Wood Equipment
M1-A3 (Inside the Magic Kingdom)
In this report I will identify ten things that I learned from this book that will help improve the dealership. Attention to detail is probably the thing that stood out most in my mind, because it can be applied to such a wide variety of things within the dealership. The specific example was the horse-head hitching posts that are stripped down and re painted every night. This is true attention to detail. Obviously this could be considered extreme in some cases but there are good lessons to be learned from it. I would like to focus specifically on the cleanliness of our dealership inside and out. We have never been working in filth but I do not think that we are doing everything we can to set ourselves apart from the rest. The lot should be better organized; the equipment cleaned more regularly, and parts shelves and counters cleaner and better organized. Our vehicles should be cleaner. I think doing these things, and a lot of them are small things, would help with customer loyalty to us. So often in the dealership we get wrapped up in what our specific job is that we don’t really “walk the talk”. To me this can be as simple as upper management sweeping the floor or taking out the trash when needed. We need to preserve this thing we call teamwork. It is easy to say that we are a team player but when it comes down to it so many of us do not do the little things it takes to be a team player. This also goes along with customer contact. A statement that stood out to me was “every time a customer comes in contact with your company you have an opportunity to create value. Capitalize on that and you win. Waste it and you lose”. We all need to do a better job of jumping in and helping or simply communicating with the customers, even if we are wrapped up in what we are doing. “Everything walks the talk” is something that we do well in areas but not so well in others. We
Wood Equipment
M1-A3 (Inside the Magic Kingdom)
In this report I will identify ten things that I learned from this book that will help improve the dealership. Attention to detail is probably the thing that stood out most in my mind, because it can be applied to such a wide variety of things within the dealership. The specific example was the horse-head hitching posts that are stripped down and re painted every night. This is true attention to detail. Obviously this could be considered extreme in some cases but there are good lessons to be learned from it. I would like to focus specifically on the cleanliness of our dealership inside and out. We have never been working in filth but I do not think that we are doing everything we can to set ourselves apart from the rest. The lot should be better organized; the equipment cleaned more regularly, and parts shelves and counters cleaner and better organized. Our vehicles should be cleaner. I think doing these things, and a lot of them are small things, would help with customer loyalty to us. So often in the dealership we get wrapped up in what our specific job is that we don’t really “walk the talk”. To me this can be as simple as upper management sweeping the floor or taking out the trash when needed. We need to preserve this thing we call teamwork. It is easy to say that we are a team player but when it comes down to it so many of us do not do the little things it takes to be a team player. This also goes along with customer contact. A statement that stood out to me was “every time a customer comes in contact with your company you have an opportunity to create value. Capitalize on that and you win. Waste it and you lose”. We all need to do a better job of jumping in and helping or simply communicating with the customers, even if we are wrapped up in what we are doing. “Everything walks the talk” is something that we do well in areas but not so well in others. We