Insights And Reflections FINAL
Insights and Reflections
Our project explored the influence of advertising on dietary habits and suggested ways to better develop healthier dietary habits.
In the course of our project, we proposed the use of lenticular posters on the boards at bus stop to raise awareness of the influence of advertising. However, it is not that sustainable as the hype over such posters will wear off after some time and the public will not pay as much attention to them as before. To further increase its effectiveness, we can come up with a variety of interactive posters and locate them at different areas that have high human traffic. As seen in Figure 1, an interactive poster which uses the idea of a trash bin, can involve the public by encouraging them to discard the false advertisements on their fashion magazines. This educates the public that there is a way to “shed their weight problem” and it is easy to overcome body dissatisfaction.
Figure 1: An example of interactive poster
Also, to expand its scope, the interactive posters can be brought to lifts which have high human traffic. As seen in Figure 2, we can make use of the lift door and its interior background to illustrate two contrasting images of commercials. When viewed from different perspectives, people will firstly see what they would normally view on commercials and then will be exposed to another behind the scenes view where editing is made. This shows that advertisers are misleading in the information that they transmit, and consumers should not accept information portrayed at face value.
Figure 2: An example of interactive poster in lifts
Not only that, more could be done in terms of the lack of Media Literacy education targeted at public. As the main purpose of lenticular posters is to raise the public’s awareness of the influence of advertising, it is not adequate in catalysing a change in the public’s behaviour. To tackle that issue, we can collaborate with Media Literacy Council to give online education via
Our project explored the influence of advertising on dietary habits and suggested ways to better develop healthier dietary habits.
In the course of our project, we proposed the use of lenticular posters on the boards at bus stop to raise awareness of the influence of advertising. However, it is not that sustainable as the hype over such posters will wear off after some time and the public will not pay as much attention to them as before. To further increase its effectiveness, we can come up with a variety of interactive posters and locate them at different areas that have high human traffic. As seen in Figure 1, an interactive poster which uses the idea of a trash bin, can involve the public by encouraging them to discard the false advertisements on their fashion magazines. This educates the public that there is a way to “shed their weight problem” and it is easy to overcome body dissatisfaction.
Figure 1: An example of interactive poster
Also, to expand its scope, the interactive posters can be brought to lifts which have high human traffic. As seen in Figure 2, we can make use of the lift door and its interior background to illustrate two contrasting images of commercials. When viewed from different perspectives, people will firstly see what they would normally view on commercials and then will be exposed to another behind the scenes view where editing is made. This shows that advertisers are misleading in the information that they transmit, and consumers should not accept information portrayed at face value.
Figure 2: An example of interactive poster in lifts
Not only that, more could be done in terms of the lack of Media Literacy education targeted at public. As the main purpose of lenticular posters is to raise the public’s awareness of the influence of advertising, it is not adequate in catalysing a change in the public’s behaviour. To tackle that issue, we can collaborate with Media Literacy Council to give online education via