HOW COMPANIES GET INFORMATION ABOUT CUSTOMERS:
Companies target individuals with the use of internet tracking files such as beacons/web bugs, cookies and flash cookies. This tiny internet files are able record collect data about ones online activities which includes typing and websites been visited. Specific tracking number is assigned to every PC user.
The tracking numbers assigned to each PC user enables the data collection to be updated anytime the internet user visits other websites that has cookies installed by the same tracking firm. The information collected by the tracking firms is then used to create a presumed digital image of the internet user with profile information.
The digital image or data about an individual is sent to a data exchange market to be sold to advertisers who have product that seems to meet the needs of the internet user based on the digital image. After the sale, the internet user receives ads based on his past search or activities online anytime he or she is online again from the advertiser.
HOW COMPANIES GET INFORMATION ABOUT CUSTOMERS:
Companies target individuals with the use of internet tracking files such as beacons/web bugs, cookies and flash cookies. This tiny internet files are able record collect data about ones online activities which includes typing and websites been visited. Specific tracking number is assigned to every PC user.
The tracking numbers assigned to each PC user enables the data collection to be updated anytime the internet user visits other websites that has cookies installed by the same tracking firm. The information collected by