Preview

Insurance Industry

Powerful Essays
Open Document
Open Document
8473 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Insurance Industry
Summer Internship Project Report

Souvik Guha

Location : Mumbai

ISB&M,Kolkata(PGPBM 2011-13)

April 23rd 2012 to September 23rd 2012

Topic: Research on Sales & Position of Insurance Products in India

Institute Guide:

This is to certify that the Project Work titled “Research on sales & position of Insurance Products in India” is a bonafide work of Souvik Guha (Roll No: P/MN/R/11/001) carried out in partial fulfillment for the award of PGPBM Trimester 4 of ISB&M, Kolkata under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associate of any other Institution.

Place: Mumbai

Date: 31/08/2012

Signature of the Guide:

Company Guide:

This is to certify that the Project Work titled “Research on sales & position of Insurance Products in India” is a bonafide work of Souvik Guha of ISB&M, Kolkata under my guidance.

Place: Mumbai

Date: 31/08/2012

Signature of the Guide:

DECLARATION BY THE STUDENT

I, Souvik Guha, hereby declare that the Project Work titled “Research on sales & position of Insurance Products in India” is the original work done by me and submitted to ISB&M, Kolkata in partial fulfillment of requirements for the award of Post Graduate Diploma in Business Management in Marketing & Finance is a record of original work done by me under the supervisions of Prof Debarghya Bagchi, International school of Business & Media and Mr Anirudh Jain, Head of Distribution, Destimoney Securities Pvt Ltd.

Roll No: P/MN/R/11/001.

Date:

Signature of the Student:

ACKNOWLEDGEMENT

I would like to acknowledge my indebtedness to various personalities, but for whom, this project could not have seen the light of the day. I wish to express my heartfelt gratitude to Mr. Sreekumar Sreedhar, Assistant Vice President, Product & Business

You May Also Find These Documents Helpful

  • Powerful Essays

    Tata Aig Life Insurance

    • 1092 Words
    • 5 Pages

    Indian Insurance industry is shifting gears, from selling policies through personalised touch of neighbourhood insurance agents to dissemination of information online, the new approach to selling insurance is in bridging the gap between customers & companies and bringing everyone together on one platform using the online medium.…

    • 1092 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Birla Sun Life Insurance

    • 2438 Words
    • 10 Pages

    Topic 1. 2. 3. 4. About Insurance Sector Insurance sector in India About Birla Sun Life Products 4.1 Asset Allocation 4.2 Shares of Funds Scheme 5. Financial Performance 5.1 Income trends 5.2 Consolidated Net Revenue Mix 5.3 NET Profit after Tax Trends 5.4 New Business Growth 5.5 Total Policies Growth 6. Growth trends of Birla Sun Life Insurance 6.1 Growth in number of branches 6.2 Growth in Number of Agents 7. Strategy Followed 8. Competition 8.1 Market Share of all private cos. 9. SWOT Analysis 10. Awards…

    • 2438 Words
    • 10 Pages
    Satisfactory Essays
  • Powerful Essays

    Flow of the Project: The project starts with a brief introduction of the Jeevan Saral Policy which includes the objective of the company and its strategy. The project also includes the consumer buying behavior of insurance policy which comprises of the factors influencing the buying behavior. The analysis of the questionnaires and recommendations are in the later part of the project.…

    • 3121 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à-vis its various competitors like LIC, SBI life, ICICI prudential, etc. The paper aims at the various promotional strategies adopted by the company to make information available, about its products, to its potential customers. The primary objective of the paper is to find out whether the current promotional strategies are effective enough in attracting customers, to find out what customers look for in a life insurance advertisement and to suggest the company as to what are the new sources through which it can advertise its products. The secondary objective is to find out whether the current marketing strategies are sufficient enough to capture the current market in the face of rising competition. The research methodology includes collection of primary data from people by interviewing them over phone, meeting them, getting their opinion through questionnaires, etc. as well as collection of secondary data from internet, published articles, books, research reports and other sources. A Questionnaire was designed to collect information from the respondents about the awareness of the brand IDBI Federal and the data analysis was based on the information collected through the questionnaire. Data analyses were done through graphical representation and excel tools. The limitation faced was that it was confined to one area due to travelling constraints and time constraints. Overall the project has tried to maintain an accuracy of data so that unbiased responses may be recorded which will give a true picture of the respondents’ opinion and help the company in taking a proper decision as to the promotional strategies of the company.…

    • 3290 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    A Study on Jibon Bima

    • 9440 Words
    • 38 Pages

    The term paper will enhance our overall knowledge about insurance and help us further to prepare any documents regarding insurance. We think this term paper will also be beneficial for those people who need…

    • 9440 Words
    • 38 Pages
    Powerful Essays
  • Powerful Essays

    study report idbi

    • 10254 Words
    • 40 Pages

    Insurance is a social device whereby a large group of individuals, through a system of equitable contributions, may reduce or eliminate measureable risk…

    • 10254 Words
    • 40 Pages
    Powerful Essays
  • Powerful Essays

    This is to certify that Mr. Mukesh Kumar Gurjar a student of BBA part 3rd of Shekhawati College, Sikar has prepared his project report entitled "Financial Consultant Recruitment and Product Sale in Life Insurance " of HDFC Life Insurance under my supervision.…

    • 14524 Words
    • 59 Pages
    Powerful Essays
  • Powerful Essays

    Project Report on Insurance

    • 8086 Words
    • 33 Pages

    To commence with things I would like to take this opportunity to gratefully and humbly thank to Mr. Vishal Chaddha, Project guide, AVIVA life insurance, Kanpur, for being appreciative enough by giving me an opportunity to undertake this project in AVIVA Life insurance…

    • 8086 Words
    • 33 Pages
    Powerful Essays
  • Powerful Essays

    * BBS (1994) Statistical Year Book of Bangladesh,Bangladesh Bureau of Statistic, Ministry of Planning, Dhaka, Bangladesh.…

    • 1441 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Asnani’s essay on the topic: ‘An Indian Solvency II?’ stood out for its originality and…

    • 4978 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Customer Awareness about Insurance Industry and Comparative Analysis of Different Products of Different Insurance Companies…

    • 12589 Words
    • 51 Pages
    Good Essays
  • Satisfactory Essays

    Island of Paradise

    • 737 Words
    • 3 Pages

    One of the most elite, beautiful, and stunning places on earth to visit is really worth ones time. Within this place is this rich tropical atmosphere. The very warm temperature here is incredible almost every day here on this land is the weather is awesome. The people that live here on this island are very welcoming to all. Everyone around has a happy spirit which makes the visitors fell more at home. The culture here is very different and unique, it is special to those who are natives to this island but also unforgettable to those who visits. The rich music has peaceful rhythms and poetic lyrics that celebrate this island life. This is a specific piece of land surrounded by water. This land has incredible scenery all over when visiting. This piece of land has all sorts of thing to do. Welcome to the island known to all as Hawaii.…

    • 737 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Exam Ques Paper

    • 6281 Words
    • 26 Pages

    WHAT IS MARKETING ? Marketing concept may be taken as “Developing a strategy to get the product in front of customers, so they have the opportunity to buy it determining scientifically what products or services o make and how best to market them to be taken as a way of thinking or a management philosophy about an organisation’s total marketing activities.” When this philosophy is adopted, it not only affects marketing activities – including planning of action, control, objectives, follow-through etc., finance and other activities which are geared towards satisfying customer needs, wants and diseases. The marketing concept has the following basic features : (i) Adoption of a market or customer orientation. (ii) A coordinated set of activities that allow the organization to achieve the goals. (iii) Result-oriented marketing. Marketing strategy for every kind of product is adopted. But because of the peculiar nature of the insurance industry, it is difficult to implement the marketing strategy.…

    • 6281 Words
    • 26 Pages
    Powerful Essays
  • Powerful Essays

    Hr Business Partnering

    • 7700 Words
    • 31 Pages

    Certified that this report is prepared based on the summer internship project undertaken by me in HDFC STANDARD LIFE INSURANCE CO. LTD. from 16th may 2011 to 20th July 2011, under the able guidance of Mrs. Rashmi Tripathi in partial fulfillment of the requirement for award of degree of Bachelor of Business Administration from Amity University, Uttar Pradesh.…

    • 7700 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Insurance Industry

    • 1955 Words
    • 8 Pages

    2.2. The insurance industry in Malaysia is relatively small by international standards. However, with the projected economic growth, a large proportion of the population will reach levels of per capita income that will significantly increase the demand for risk and savings-type products. The ability of the domestic insurance industry to capture a share of this growth will depend on the ability of insurers to maintain their competitive positions both within the industry…

    • 1955 Words
    • 8 Pages
    Powerful Essays

Related Topics