Discussion questions 1. Describe the global economy forces that pushed creativity to move up the value chain.
Creativity is one of the top five wholesale suppliers to national craft chains in the United States with 500 employees and for office and warehouse locations in California and one in Hong Kong. Studies are showing that the company creativity has proven to outsource the manufacturing across Asia. Creativity is also found strong business models that are capable of dealing with the current growing globalization and economy hardships. This model helps creativity save money, downsize, and purchase crafting material directly from the Asian manufacturers. The company creativity uses a software from IBM called Cognos eight business intelligence suit. This software identifies high-value products that cannot be manufactured by low-cost overseas competitors. Cognos also determines which customers segments are most profitable.
2. What information did creativity use to boost his profits and remain solvent?
Creativity use the Cognos software and smarter software, smart forecast programs, to determine the need for more design oriented, fashion oriented products. With this software creativity set for two shift his focus to fashion-based craft products. Creativity learn that if they shift its focus to fashion-based crafts the company can make up for the business that they loss in dealing with low costs crafting material market.
Critical thinking question
1. what role does communication play in creating saving for a multi-brand company like creative?
Communication was a strong factor in building a company like creative. Communication Further the company in their futuristic goals. The communication improvements that creativity set for their company helps safeguard against duplications of efforts. Strong communication decreases accounting errors. Strong communication help decrease call center, weblogs, external sources, and sales rep