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INTB 3400 Uber Report

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INTB 3400 Uber Report
Uber
An HR Analysis.

By:
Riley Sandwith
Zain Khoja
Sahar Barbour
Lily Nguyen
Brayden Cohen

INTB-3400 W01
Linda J. Alexander
Langara School of Management
March 12, 2015

Table of Contents

1.0 Executive Summary 1
2.0 Introduction 2
3.0 Employee Management 2
3.1 Staffing 2
3.2 Recruitment 4
3.3 Selection 6
4.0 Legal Compliance 7
4.1 Common Regulatory Challenges 8
4.2 Uber’s Approach to Expansion 10
5.0 Compensation 10
5.1 Surge Pricing 13
6.0 Conclusion 14
Bibliography 16
Appendices 17
Appendix A 17

1.0 Executive Summary

This report discuses and analyzes Uber’s human resource strategies, with an emphasis on employee management, legal issues, and compensation and wages. Uber is an American based privately held crowd-sourced taxi service. It operates in over 50 countries and more than 200 cities around the world. The firm employs hundreds of thousands of people worldwide most of which are in the form of contract drivers. The company’s staffing process consists of three main phases, acquiring, deployment and retention. When recruiting new drivers, Uber has failed to properly screen people leading to convicted criminals ending up behind the wheel of their cars, which has put a damper on the company’s image. Uber must address this issue by properly screening applicants, allowing their customers to feel safe using their service. The company has experienced major growth worldwide through the use of its app, how it hires its drivers and its deceptive business model. Though it has successfully expanded around the globe, this hasn’t been without having dealing with regulatory issues and a general push back from local governments and taxi companies. Uber compensates its independent contractors or drivers solely on a per ride basis, which the company takes a cut from. This percentage cut depends on the type of vehicle that the driver operates. The company has had issues with trying to make both their drivers and customers happy when it comes to



Bibliography: Davidson, Jacob. “Uber Reveals How Much its Drivers Really Earn… Sort of.” Time. January 22, 2015. Accessed March 2, 2015. http://time.com/money/3678389/uber-drivers-wages/ Huet, Elle Jones, Ryan. "Quora." What Is the Current Employee Size of Uber? -. January 27, 2013. Accessed February 26, 2015. http://www.quora.com/What-is-the-current-employee-size-of-Uber. Kedmey, Dan Kerr, Dara. "Uber Designs Secret Recruiting Crusade -- Operation SLOG - CNET." CNET. August 26, 2014. Accessed March 8, 2015. http://www.cnet.com/news/uber-designs-secret-recruiting-crusade-operation-slog/. Lagorio-Chafkin, Christine Millward, Steven. "Two Months after Delhi Sexual Assault, Uber Starts Screening Its Drivers in India." Tech in Asia RSS. February 3, 2015. Accessed March 1, 2015. https://www.techinasia.com/uber-india-starts-screening-drivers/. Morgan, Gwen "Uber Sued over India Rape Allegation." BBC News. January 30, 2013. Accessed March 8, 2015. http://www.bbc.com/news/world-asia-india-31052849. Appendices

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