Internal and External Communication on Bp Gulf Oil Spill
Contents
Executive Summary 1
Introduction 2
Analysis 3
Internal communication 3
External communication 6
Conclusion 10
Recommendation 11
Internal communication 11
External communication 12
Executive Summary
BP oil spill in April 2010, had incurred serious damage to both the company and publics. Though some internal and external communication strategies were carried out after the accident, more improvements should be made by BP to maintain the safety and reputation. The internal strategies used by BP, employing appropriate communication channels and appointing a CEO who is familiar with American cultures, need to be analysed and evaluated, as well as the external strategies aiming at reacting to public by employing crisis response strategy framework. Based on what were concluded from the analysis, some feasible recommendations were to be brought forward. In order to avoid the similar accident, BP must promote trainings focusing on enhancing communication skills in multicultural environment and establish a crisis management team to respond to public. These proposed strategies are valuable to improve BP’s internal and external communication.
Introduction
April 2010, BP oil spill, the largest marine oil spill in the history of the petroleum industry, took place in the Gulf of Mexico, the oil had been leaking for almost three months. The spill brought about plenty of pollution to the marine wildlife and destroyed Gulf’s fishing and tourism industries. Accordingly, the government established a panel to look into the accident in detail and an investigation report was released later. The investigation result indicated that the accident was unavoidable because of a serious of blunders involved in drilling the well. Faced with the accident, BP (British Petroleum now changed to Beyond Petroleum) tried to employ both internal and external communication strategies to deal with problems. The purpose of this report is to provide
Executive Summary 1
Introduction 2
Analysis 3
Internal communication 3
External communication 6
Conclusion 10
Recommendation 11
Internal communication 11
External communication 12
Executive Summary
BP oil spill in April 2010, had incurred serious damage to both the company and publics. Though some internal and external communication strategies were carried out after the accident, more improvements should be made by BP to maintain the safety and reputation. The internal strategies used by BP, employing appropriate communication channels and appointing a CEO who is familiar with American cultures, need to be analysed and evaluated, as well as the external strategies aiming at reacting to public by employing crisis response strategy framework. Based on what were concluded from the analysis, some feasible recommendations were to be brought forward. In order to avoid the similar accident, BP must promote trainings focusing on enhancing communication skills in multicultural environment and establish a crisis management team to respond to public. These proposed strategies are valuable to improve BP’s internal and external communication.
Introduction
April 2010, BP oil spill, the largest marine oil spill in the history of the petroleum industry, took place in the Gulf of Mexico, the oil had been leaking for almost three months. The spill brought about plenty of pollution to the marine wildlife and destroyed Gulf’s fishing and tourism industries. Accordingly, the government established a panel to look into the accident in detail and an investigation report was released later. The investigation result indicated that the accident was unavoidable because of a serious of blunders involved in drilling the well. Faced with the accident, BP (British Petroleum now changed to Beyond Petroleum) tried to employ both internal and external communication strategies to deal with problems. The purpose of this report is to provide