Topic 6: The Internal Business Environment
Objectives: By the end of this unit students should be able to:-
Describe the structure of internal business environment
Identify the importance of OHS in internal business
Discuss the office roles and functions
Recognize the importance of good customer service.
The Internal Business Environment
The internal business environment are best viewed as the extent to which resources, and the ability to deploy them, will generate and sustain competitive advantage.
The internal business environment has a direct impact on the business such as
• the company structure,
• culture, resources and
• competencies.
These internal factors have a bearing on the strategy and other decisions of the business as discussed below.
Strengths, Weaknesses, Opportunities, Threats (SWOT Analysis)
From the business goals you have identified in the first step of business planning, you can do an internal business environment scan using the SWOT analysis framework, although this is optional for now. SWOT simply represents Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal whereas Opportunities and Threats represents external factors. Nonetheless, there is no harm going a step further to find out what are factors that contribute to the success of your business.
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Structure of Internal Business
Some examples are shown below:
Importance of OHS in internal Business
Occupational health and safety (OHS) is an important workplace behaviour - if we can prevent injury, illness and death at work then all Fiji will benefit.
Each year, nearly 1,000 Fijians are injured, made sick or die due to their work. With an estimated cost to the economy of $.5 billion annually, imagine the benefits for each business, and the State, if we could reduce this number.
Improved OHS training and