5 factors
In Sun Zi’s Art of war there are five important factors, to compare them against those competitors so as to understand the changing conditions and circumstances of competitive market and to assess the chances of victory. These five factors are moral influence, the weather, terrain, generalship, and doctrine and law. Moral influence refers to measures and policies that align the people with the sovereign so as to be in complete agreement and harmony with each other. In this way, the people will be prepared to co-exist with as well as die for the sovereign without any fear of dangers. Leader characteristics, character, ethics and the way he goes to manage and take care his followers are very importance to influence their loyalty. When your followers respect and trust you, they will fully support you and agree with your implemented policies.
Weather refers to the contrasting changes of night and day, the coldness of winter and the heat of summer, and seasonal changes. When make a decision must think or plan cautiously with any constrains or problems might be arising. Do the right decision or solution in the right way, right time and for the right person.
Terrain refers to whether the route to be taken is long or short, whether the ground is treacherous or safe, wide or narrow with regard to ease of