1. Strengths
• Jamba Juice is a well-known company and this company grew rapidly to become a top brand in the industry.
• This organization has a unique company culture.
• This company provides many options and menus of healthy products for their customers.
• This company attracts customers with Jamba experience by providing color theme and store design.
2. Weaknesses
• Jamba has several strong competitors with similar health and fitness focus.
• Competitors exceed Jamba Juice revenues and sales.
• Jamba Juice is not popular during winter and in the northern states.
3. Opportunities
• Jamba Juice has a huge opportunity to get in the heads of health conscious consumers.
• Jamba Juice has lots of chances to increase the merchandising.
• Jamba Juice has opportunities to partner with many organizations such as gyms and schools.
4. Threats
• The worsening economy makes customers don’t want to purchase as much as they used to.
• Easy market entry leads to excess competitions such as Stabucks, MaDonalds and other fast food restaurants.
Five-Forces model describes the competitive environment these terms of five basic competitive forces
1. New entrants
• It is easy to get into this market because everyone can build stores and it does not require extensive principal to entry the industry.
• The barriers that new entrants have to face are the strong product differentiation and customer loyalty of the current industry leaders.
2. Suppliers
• The switching costs are low because it easy for Jamba Juice to change company of suppliers.
• The franchises of Jamba Juice buy products from a different supplier so they do not depend on one supplier.
3. Buyers
• Consumers have many choices of the