Jamba Juice Executive Summary

The main customers of Serve Up Smoothie will be college kids who want to avoid the freshman 15, or who just want to maintain a healthy lifestyle. Our smoothies will offer everything from vegan, to almond milk substitute, to extra protein, with all natural ingredients and no sugar added. Our company plans to have a wide range of ingredients from fruit and vegetables, to fat free dark chocolate for the people who like a bit of a sweeter taste. With 32,000 students attending the University of Iowa and an additional 75,000 permanent residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want to maintain a healthier lifestyle. As of September 29, 2015, there were 884 Jamba Juice store locations globally (Russell, 2015).
After implementing smoothie bowls, with all fresh fruit, and some 100% fruit smoothie options, Jamba Juice saw a 5.7% sales increase. We believe for these reasons there is a large market for 100% fruit smoothies. With the media today, healthy, healthy, healthy, is drilled into the minds of millennials. By offering a large set of healthy ingredients where people can customize their smoothies for an optimal experience, we believe we will tap into a market that will become successful. In addition to the success of Jamba Juice, the media is portraying a healthy life style as the mainstream way to live now. Michelle Obama's "Let's Move!" program is a great example of how healthy eating is becoming a strong movement for companies to gain customers. The "Let's Move!" Program is encouraging healthy eating in the home's and schools of children and encouraging restaurants to offer healthier choices to combat childhood obesity (Wilson, 2016). This is another strong argument for why our company will