SWOT Analysis Of Mr. Porter

Mr. Porter is a subsidiary for The NET-A-PORTER GROUP, which is the home to the world leading style destination. They are a multi-brand retailer, media and publishing group (PORTER 2015). Stall under their group consists of Mr. Porter.com, NET-A-PORTER.com and THE OUTNET.com. They offer a luxurious experience containing unique editorial content and a wide varies items with next day delivery all across the globe with 24 hours customers’ service.

Mr. Porter focuses on the sales for Men’s wear and products. A retail destination for menswear with editorial content, they carry products from designers like Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, J.Crew, Church’s, Common Projects and many more.

Mr. Porter provides
SWOT ANALYSIS

SWOT analysis is used for examining the potential of a business or product to determine the likely risks and rewards (BusinessNewsDaily.com 2015). Strengths, Weaknesses, Opportunities and Threats are examined to determine the challenges the company faced and the problems that they are likely to encounter

Strengths Weakness
• Wide range of Luxury men’s products (authentic products from all around the world
• Fast and efficient delivery worldwide
• Hassle free refund for unsatisfied product
• 24/7 customer service • High pricing compared to competitors
• Target only on market segment (high income spenders
• Little presence in Singapore
Opportunity Threats
• Promotion (more presence on social media platform)
• Road shows in Singapore to allow consumers to know about them
• Local influencers to promote them to the consumers in Singapore

• Do not appeal to consumers who prefer to purchase at a physical stall.
• Upcoming and present competitors (online E-commerce and Blog
Due to the fact of the wide reach of the Internet, all male citizens ranging from teenagers to working adults would be the targets.

For demographic segmentation, the target market would be the late Generation X and the early generation Y. Generation X consist of people born from 1965 to 1980 which the Generation Y consist of people who are born from 1980 to 1995 (Principles Of Marketing A Global Perspective 2009). Generation Y, teenagers can be targeted through their editorials. Generation Y, being more technological savvy would be targeted to allow them to know about the brand. They would be the future customers when they start to have higher purchasing power. Generation X, the working adults would be expose to technology because of their work and they also have a higher disposable income, thus they will be the primary targets for sales of the luxury products, which Mr. Porter