This is to understand the timing for changing conditions and situation and thus achieve victory. As Sun Zi said: the conduct of war is a matter of vital importance to the nation. In reality, business competition is similar to a real war and thus win or lose in the competition will definitely determine the survival or death of a company. Thus, the understanding and ability to apply war’s strategy such as “Sun Zi Art of War” in a wise, flexible and correct timing and methods is very important. Our group had chosen “Seven Eleven Company” as our study object in Sun Zi Art of War Topic 1 in Detailed Assessment …show more content…
The most important license is the area license agreement from 7-Eleven Inc, which effectively allows 7-Eleven Malaysia to operate and grant subfranchises to franchisees to operate 7-Elevenconvenience stores in Malaysia and Brunei. With validity until 30 Nov 2033, the agreement also has a renewable option of additional 10 years subject to material compliance with the terms included. However, 7-Eleven Inc has the right to reject or even revoke the license before its expiration. Dependency on partnership with MOL.7-Eleven Malaysia earns commission revenue from its in-store services through its strategic partnership with MOL, which are also part of Berjaya Group and effectively a related party of 7-Eleven Malaysia. However, should MOL terminate the strategic partnership, this could disrupt and affect 7-Eleven Malaysia