Preview

SWOT analysis for Golden village

Powerful Essays
Open Document
Open Document
1652 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SWOT analysis for Golden village
Content
1. Background of Golden Village
2. SWOT of Golden Village
3. Analysis
4. Conclusion
5. Recommendation

1. Background of Company
Golden Village (GV) was established on 28 May 1992, with the first cinema at Yishun 10 complex. It was a joined venture by two companies, Orange Sky Golden Harvest Entertainment Holding Limited of Hong Kong and Village Roadshow Limited of Australia. Currently, GV has a total of 11 cinemas at different shopping malls across Singapore. The current CEO of the company is Ms.Clara Cheo whom had taken up the appointment on 22 April 2013 from Mr Kurt Rieder.

2. SWOT of Golden Village
SWOT analysis is a comparison of strengths, weaknesses, opportunities and threats that helps employers formulate strategies to improve the business of the company.

2.1. Strength
The strength in this context is looking at internal strengths which the company has in order for the company to excel in its industry.
a. Good Reputation - GV was deemed as Singapore 's leading cinema exhibitor and leading in dependent film distributor. Singapore, GV. (2012, April 26). Golden Village Celebrates 20 Years of Movie Entertainment in Singapore. GV was also ranked 5th for the Out- Of - Home (OOH) Media of the year in 2013 which was derived by a survey on areas pertaining to advertising and marking of the company. Marketing, Staff Writer. (2013, September 20). OOH Media of the year 2013.
b. Skilled Workforce - GV recruits employees that met certain criteria as stated in their recruitment webpage and personal experience at the theatre proves that their staffs were well trained as well as very customer orientated.
c. Good Market Shares - Total there are 5 major operating cinema companies and GV holds almost 70 percent of the market share in this industry.
d. Strong Financing - As mentioned earlier, GV was a joint venture of 2 overseas companies and these 2 companies are well known in the movie industry or their accomplishments. This determines the


References: 2.1a -http://media.gv.com.sg/Booking/movies/images/press/GoldenVillageCelebrates20YearsofMovieEntertainmentinSingapore.pdf http://www.marketing-interactive.com/ooh-media-year-2013/ 2.1c - http://11s102.wikispaces.com/NDP_Group_3 2.1e -http://media.gv.com.sg/Booking/movies/images/press/GV_OutofHome%20_WEB.pdf 2.3a - http://asiatoday.com/pressrelease/golden-village-introduces-next-generation-cinemas-city-square-mall http://media.gv.com.sg/Booking/movies/images/press/GV_OutofHome%20_WEB.pdf 2.4a - http://business.asiaone.com/news/cinemas-all-out-woo-movie-goers 2.4c - http://couponicious.sg/singapore-cinemas-price-guide-2014/
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Regal Entertainment Group: Addressing Industry Dependency and Differentiation
    • 7165 Words
    • 29 Pages

    Regal Entertainment Group: Addressing Industry Dependency and Differentiation

    Regal Entertainment Groups is the parent company of Regal Cinemas, which is made up of Regal Cinemas, the United Artists Theaters, and the Edwards Theater. It runs the largest theater circuit in the U.S., and uses the multiplex cinema model in metropolitan and metropolitan growth areas.…

    • 7165 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Tivo Case
    • 1547 Words
    • 7 Pages

    Tivo Case

    Factor 2: Their ability to form partnerships with program distributors such as MSOs (multiple service operators) and satellite networks, such as Direct TV, for DVR mass distribution…

    • 1547 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Seven Metrics Case
    • 1375 Words
    • 6 Pages

    Seven Metrics Case

    First, we must identify how our brand is doing in contrast to our competitors. To identify our competitiveness the best metric to use would be market share. This will enable us to specifically evaluate both primary and selective demand in the current video streaming market. Although this metric may not provide sufficient information alone, when combined with other metrics it can supply us with the necessary knowledge to analyze how our efforts in the service expansion are working. Furthermore, it is important for us to know the market share of our company and our competitors compared to the overall market size. By analyzing this comparison we become more effective in forecasting strategic and tactical decisions. These decisions will enable us to acquire more customers by either obtaining shares…

    • 1375 Words
    • 6 Pages
    Better Essays
    Read More
  • Best Essays

    Blockbuster - Economic, Social, and Political Trends
    • 1346 Words
    • 6 Pages

    Blockbuster - Economic, Social, and Political Trends

    The trends in the movie rental industry are changing due to advancements in technological field. VHS tapes had replaced the giant discs years ago, which were in turn replaced by DVDs almost a decade ago. The new media, BluRay, seems to be the future of the movies, at least for the next few years. Besides walking into a brick-and-mortar building, consumers have many other choices, including pay-per-view, ordering movies online, or downloading through internet (with or without ownership rights).…

    • 1346 Words
    • 6 Pages
    Best Essays
    Read More
  • Good Essays

    Movie Case Study
    • 1360 Words
    • 6 Pages

    Movie Case Study

    This case study is comprised of a sample of one hundred movies with the following four variables: opening gross sales, total gross sales, number of theaters, and weeks in top 60. The four variables are used to analyze the motion picture industry, and show the descriptive statistic of the variables and to analyze the results. The results will show the high performance outliers of the motion picture industry and why. The correlation between total gross sales and each variable will be shown and will be accompanied by X, Y scatter graphs. At completion of this case study the reader will understand the following descriptive statistics mean, standard deviation, sample deviation, and range for all four variables, and the correlation between total gross sales and each variable.…

    • 1360 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Netflix V Blockbuster
    • 2463 Words
    • 10 Pages

    Netflix V Blockbuster

    The movie rental industry’s market size is relatively large with $24.9 billion in 2007, which is up from $22 million in 2004. The growth rate will continue to rise with the demand for movie entertainment. There are a few numbers of rivals, but the industry is consolidating to an even smaller number of competitors. Today the scope of competitive rivalry is a globalized industry but in the beginning of this industry it would have been local, regional and national. The numbers of buyers have been increasing since 2000 with the introduction of new technologies has rapidly increased consumer opportunities to view movies. Consumers could obtain movies through various channels. They could purchase them through retailers such as Wal-Mart, Best Buy, and Amazon or they could subscribe to Netflix or Blockbuster and have movies directly mailed to their own homes. They could also subscribe to any cable movie channel to order movies instantly streamed to their TV’s on a pay-per-view basis. The degree of production differentiation is low since movies are a commodity. Customer can either get their product through digital streaming online, by mail, vending machine, Video on Demand (VOD) or in stores and all be the same product and quality. Concerns with production innovation, the movie rental industry should continually pay attention to research and development to gain competitive advantage over rivals by being first to market with a new product. A new product for this industry has been the Video-On-Demand (VOD) where VOD providers delivered rented movies via a file downloaded to a PC or…

    • 2463 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Arundel Partners Essay
    • 737 Words
    • 3 Pages

    Arundel Partners Essay

    In 1991, the industry produced 427 films in total. While major studios distributed 35% or 150 of all the films released, they accounted for 93% of all revenues received. One good example would be the top U.S. rental film of 1991, Tri-stars Terminator 2, represented approximately 5% of total U.S. industry rentals. Leader in market share in terms of rental amount changed year to year. This is due to the extreme volatility of public taste and preference. Table below presented the U.S. firm distributors data from 1980 – 1991.…

    • 737 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Blockbuster Case Study
    • 263 Words
    • 2 Pages

    Blockbuster Case Study

    Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.…

    • 263 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    AMC Theater Case Study
    • 1586 Words
    • 7 Pages

    AMC Theater Case Study

    Second, GV developed its own iGV mobile app which not only facilitates booking and seat selection, but also allows the company to promote upcoming films through online previews. This allows GV to target the right segments with its marketing methods, above-the-line advertising, and promotions such as date nights, men’s nights and magic-themed evenings. Third, digital technology allows targeted marketing of alternative content to specific fan groups. As is commonly practiced in Southeast Asia countries, GV has a small but growing business screening live concerts and live Japanese anime shows (Frater,…

    • 1586 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Imax Case Study
    • 5585 Words
    • 23 Pages

    Imax Case Study

    IMAX is in a dilemma as to whether it should be sold to other giants such as Sony, Disney or Time-Warner. The general environment of the movie industry is discussed. Porter’s five forces model is used to help identify the opportunities and threats for IMAX. An explanation of how the resources, capabilities, and core competencies support both business and corporate strategies follow the model. A reason for the company changing its business and corporate strategies and if it can survive as a niche player that only produces large format films is explained.…

    • 5585 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    External Trends In Movie Theater
    • 505 Words
    • 3 Pages

    External Trends In Movie Theater

    Another factor is social cultural, where people like watching movies in their own home these days to avoid crowds and inconvenient seats. Next, a manager should consider what external trends will affect the movie industry. There are many external trends that a manager may face in the movie theater; one general factor trend is the streaming movies from YouTube and some similar networks. Even though they have movies on demand the movie industry has to also manage the competition with satellite and cable connections. One trend that the movie industry cannot control is the illegal movies and songs downloading. There can also be some external factors like legal and political were the manager of the movie…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Introduction of GSC
    • 406 Words
    • 2 Pages

    Introduction of GSC

    In 1987, PPB Group and Golden Harvest (Int.) Ltd of Hong Kong jointly established Golden Communications (M) Sdn Bhd to operate a chain of cinemas in Malaysia which were leased from Shaw Brothers (M) Sdn Bhd – a pioneer in Malaysian film industry.…

    • 406 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Recommendation For strength of TGV Cinema
    • 1067 Words
    • 3 Pages

    Recommendation For strength of TGV Cinema

    TGV cinema has the strength on providing new-brand experience with reasonable price. It has introduced featuring funky bean bags that allow you to relax and enjoy movies in unsurpassed comfort. So, it can utilize this advantage to attract more movie-goers by doing some advertisement on billboards or newspapers to enable the patrons know more about their services and facilities.…

    • 1067 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Entertainment Industry
    • 1191 Words
    • 5 Pages

    Entertainment Industry

    3. Multiplexes currently constitute 4-5 % of the 12,900 screens in India, the industry has a long way to go. This is just the beginning of multiplex revolution. In multiplex segment, PVR is the market leader in India. Besides, there are other major players like: Adlabs, Waves, Inox Leisures, Cinemax, Fame etc. These multi-screen theaters have started more facilities for customers like: online ticket booking, attractive sales promotion schemes, home delivery of tickets, SMS booking, toll-free calling services etc.…

    • 1191 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Golden Screen Cinema
    • 461 Words
    • 2 Pages

    Golden Screen Cinema

    Both Golden Screen Cinema and TGV Cinema are been classified as click-and-mortar under the types of e-commerce organization. This is because both of Golden Screen Cinema and TGV Cinema are conducting some e-commerce activities but their primary business is still operating in physical world.…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
    Read More