3.1 Utilizing the identified strengths TGV cinema can take the advantage of strong financial position to make improvement as old fashion, traditional or manually operation will result in business being backward in the competitive edge. They should hire more workers to ensure that the system or program work more efficiently. Besides, it can do more promotions like offer various special packages. All these can bring their customers` satisfaction level to a higher level by utilize the good financial condition. TGV cinema has TGV cinema has the strength on providing new-brand experience with reasonable price. It has introduced featuring funky bean bags that allow you to relax and enjoy movies in unsurpassed comfort. So, it can utilize this advantage to attract more movie-goers by doing some advertisement on billboards or newspapers to enable the patrons know more about their services and facilities. Since 28 June 2013, TGV cinemas become fully digitised following the successful installation of 164 Christie® DLP Digital Cinema® CP2220 projectors. Thus, TGV Cinema should utilize their digital cinemas in redefining cinematic experience for cinema-goers. This years, 3D movies are becoming a preferred option by movie-goers especially when available and at the same time the cinema advertising market is also largely untapped in Malaysia. So if there are 3D movies, why not TGV cinemas produce more enticing, interactive and creative advertisements through 3D advertisements. Recently, apart from hall bookings, TGV Cinemas also provides added services to complement the corporate and private functions such as customised menu to suit catering needs, customised party packs, and entertainment solutions such as magic shows, clowns, face painting and many more. Thus, to utilize this services, the Marketing Department should ensure the advertisement jobs are done well and information about this services is well distributed to the public so that they know
3.1 Utilizing the identified strengths TGV cinema can take the advantage of strong financial position to make improvement as old fashion, traditional or manually operation will result in business being backward in the competitive edge. They should hire more workers to ensure that the system or program work more efficiently. Besides, it can do more promotions like offer various special packages. All these can bring their customers` satisfaction level to a higher level by utilize the good financial condition. TGV cinema has TGV cinema has the strength on providing new-brand experience with reasonable price. It has introduced featuring funky bean bags that allow you to relax and enjoy movies in unsurpassed comfort. So, it can utilize this advantage to attract more movie-goers by doing some advertisement on billboards or newspapers to enable the patrons know more about their services and facilities. Since 28 June 2013, TGV cinemas become fully digitised following the successful installation of 164 Christie® DLP Digital Cinema® CP2220 projectors. Thus, TGV Cinema should utilize their digital cinemas in redefining cinematic experience for cinema-goers. This years, 3D movies are becoming a preferred option by movie-goers especially when available and at the same time the cinema advertising market is also largely untapped in Malaysia. So if there are 3D movies, why not TGV cinemas produce more enticing, interactive and creative advertisements through 3D advertisements. Recently, apart from hall bookings, TGV Cinemas also provides added services to complement the corporate and private functions such as customised menu to suit catering needs, customised party packs, and entertainment solutions such as magic shows, clowns, face painting and many more. Thus, to utilize this services, the Marketing Department should ensure the advertisement jobs are done well and information about this services is well distributed to the public so that they know