Analysis Of Shaw Cinemas
Introduction
With the increase of piracy (Chee, 2014) and constant inflation rates, there are doubts as to whether the movie and cinematic industry will be able to survive through the era. Shaw Cinemas, which has been around for close to a century, which started out with strong beginnings, was one of the biggest chains of cinema in Singapore, and distributor of films even across the continents (Shaw Organisation, 2007). However, in recent years, they have been closing down many of their cinemas and outlets in Singapore (Chua, 2011), and seeing less of a clientele than fellow competitors, Golden Village and Cathay Cineplex. Yet, despite being the biggest distributors of films in Singapore, representing many companies both western and Asian …show more content…
One consumer expressed that the staff on duty was chit chatting away among themselves despite the long queue over at the counter. Another weakness that is identified will be the inability of Shaw not being able to cater to the exceptions for its customer. An example would be the inability to cater to the group of handicap inside the cinema theater as there are steps which can be inconvenient.
With the analysis of Shaw, it is recognized that it has its own strength and weaknesses. In order to stay competitive in the market they need to constantly improve themselves and provide services that are not given by its competitors in order to stay competitive in the market.
Service Placement Strategy
Shaw has two methods of delivering services to its consumers, online booking service and physical theatre service. Either method would require the consumer to be physically present at the site of service provider for the collection of invoice or tickets. In the past, movie tickets are available for purchase at the respective cinemas, today however, with the advancing technologies and gadgets it allows the booking of movie tickets through convenient ways such as online
With the increase of piracy (Chee, 2014) and constant inflation rates, there are doubts as to whether the movie and cinematic industry will be able to survive through the era. Shaw Cinemas, which has been around for close to a century, which started out with strong beginnings, was one of the biggest chains of cinema in Singapore, and distributor of films even across the continents (Shaw Organisation, 2007). However, in recent years, they have been closing down many of their cinemas and outlets in Singapore (Chua, 2011), and seeing less of a clientele than fellow competitors, Golden Village and Cathay Cineplex. Yet, despite being the biggest distributors of films in Singapore, representing many companies both western and Asian …show more content…
One consumer expressed that the staff on duty was chit chatting away among themselves despite the long queue over at the counter. Another weakness that is identified will be the inability of Shaw not being able to cater to the exceptions for its customer. An example would be the inability to cater to the group of handicap inside the cinema theater as there are steps which can be inconvenient.
With the analysis of Shaw, it is recognized that it has its own strength and weaknesses. In order to stay competitive in the market they need to constantly improve themselves and provide services that are not given by its competitors in order to stay competitive in the market.
Service Placement Strategy
Shaw has two methods of delivering services to its consumers, online booking service and physical theatre service. Either method would require the consumer to be physically present at the site of service provider for the collection of invoice or tickets. In the past, movie tickets are available for purchase at the respective cinemas, today however, with the advancing technologies and gadgets it allows the booking of movie tickets through convenient ways such as online