Preview

Entertainment Industry

Powerful Essays
Open Document
Open Document
1191 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Entertainment Industry
1. ENTERTAINMENT INDUSTRY
• 2. INTRODUCTION The story of single-screen theatre has reached its sad end in India. Multi-screen theaters have opened new vistas for the entertainment industry. After the entry of corporate titans like Reliance, the scenario of entertainment services has become more professional than ever. These theaters have changed the entire movie-going experience.
• 3. Multiplexes currently constitute 4-5 % of the 12,900 screens in India, the industry has a long way to go. This is just the beginning of multiplex revolution. In multiplex segment, PVR is the market leader in India. Besides, there are other major players like: Adlabs, Waves, Inox Leisures, Cinemax, Fame etc. These multi-screen theaters have started more facilities for customers like: online ticket booking, attractive sales promotion schemes, home delivery of tickets, SMS booking, toll-free calling services etc.
• 4. CUSTOMER RELATION MANAGEMENT Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing a company’s interactions with customers , clients and sales prospects.
• 5. PHASES The three phases in which CRM support the relationship between a business and its customers are to: Acquire : CRM can help a business acquire new customers through contact management, direct marketing , selling, and fulfillment. Enhance : web-enabled CRM combined with customer service tools offers customers service from a team of sales and service specialists, which offers customers the convenience of one-stop shopping. Retain : CRM software and databases enable a business to identify and reward its loyal customers and further develop its targeted marketing and relationship marketing initiatives.
• 6. STRATEGY For larger-scale enterprises, a complete and detailed plan is required to obtain the funding, resources, and company-wide support that can make the initiative of choosing and implementing a system successful. Benefits must be defined, risks assessed,

You May Also Find These Documents Helpful

  • Powerful Essays

    The movie theater industry is highly competitive, both within the film entertainment industry (as with Netflix and pirated films) and with substitute goods, such as live performances, restaurants, and sporting events. In addition, industry competitors have an extremely low level differentiation from one another, which is partially due to the reactive nature of the industry. It is also due to the considerable dependency on major film production companies.…

    • 7165 Words
    • 29 Pages
    Powerful Essays
  • Satisfactory Essays

    CRM is an acronym for customer relationship management, and the software products are designed to improving customer satisfaction. Broadly, a CRM provides software that allows a business to track customer relations, trends, and transactions that determine effectiveness of sales campaigns…

    • 2244 Words
    • 9 Pages
    Satisfactory Essays
  • Good Essays

    CRM at minitrex

    • 598 Words
    • 3 Pages

    Customer Relationship Management is a strategy to develop strong relationships with the customer and to know more about the customer needs. Stronger relationships with the customers will help in the development of the business. CRM helps in understanding the needs of the customers by gathering the information about the customers, and this helps to market and sell the company’s products. CRM makes the use of technology and human resources for the development of the business. By implementing CRM…

    • 598 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Customer relationship management or CRM is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. It enables businesses to:…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Task1

    • 2724 Words
    • 11 Pages

    Customer relationship management refers to a series of processes, focused on initiating two-way communication exchanges with customers to have a detailed knowledge of their specific needs and buying patterns. The major benefit of a CRM system is that it helps business organizations in determining the type of customer best suited for the growth of their business. CRM enables business organizations to formulate strategies focusing on customer-driven growth and in providing superior and friendly customer experience…

    • 2724 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    The movie theatre industry’s core service business has increasingly come under threat from more relevant new competitors. In their heyday, Cineplex and Famous Players were easily able to exercise their sheer size to invest more heavily in state of the art equipment and theatre ambiance, as bargaining power to negotiate for exclusive showing rights.[ii]…

    • 6069 Words
    • 25 Pages
    Powerful Essays
  • Best Essays

    Film and Movie Industry

    • 1602 Words
    • 7 Pages

    The movie industry had benefited from the technology development such as the digital camera and digital screens in the sense of suspense and excitement. However, this technology had become a big challenge to the management in the motion picture industry value chain. This technology encourages the moviegoers to experience watching a movie at house with the same picture’s quality resolution and the sound’s effects as the theaters providing for audiences.…

    • 1602 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    What will it take to get customers into movie theaters? It is uncertain over how many people want their movies delivered; mostly in today’s economy people would rather have convenience over quality. Even now that the technology is getting far most advanced they don’t need to watch a movie at the theater if they can enjoy it in their own home. To get more people to attend a theater one must consider the external components, external trends, and what stake holders are important to movie theater chains.…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Easy Cinema

    • 2566 Words
    • 11 Pages

    The key success factors are ability to quickly adopt new technology. Indeed, customers expect latest digital visual and audio equipment, which increase entertainement. In addition, it can attract increased revenue. Cinema operators must have access to multiskilled and flexible worforce such as young casual workers who agree to work daily, weekly and annual demand peaks. Another key success factor is to be part of a group buying, prmotion and marketing scheme in order to obtain cost advantages and access to big-budget releases. Then, cinema operators have to guarantee supply of key inputs, that is, on-going supply of quality movies in line with local audience tastes and demand. Finally, they have to be close to key markets and offer easy access. For instance, shopping and town centres are the preffered locations for cinema operators since they are known as leisure destinations.…

    • 2566 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Multiplex Industry in India

    • 2996 Words
    • 12 Pages

    More than 60 additional multiplexes with more than 220 additional screens are slated to commence operations by the end of 2006, a growth rate of 80-100% Average price of a ticket for a multiplex cinema is Rs. 75 - 85 but the number of screens in multiplexes represented only 2.3% of total screens in India as of March 2005.…

    • 2996 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Movie Theatre

    • 442 Words
    • 2 Pages

    With the emergence of new technology around the world cinema enthusiasts have taken the effort of developing cinema halls that includes best quality audio, visual and entertainment aspects. Despite the fact that we do have 2D and 3D cinemas in Sri Lanka, we do not have customized 3D cinemas which are also affordable. Taking this in to consideration our team has come up with the Xtreme cinema, where we hope to provide international standard experience.…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Balance Sheet

    • 1023 Words
    • 5 Pages

    of regional cinema to multiplex chains has continued to increase. (Source: FICCI- KPMG Indian Media and Entertainment Report 2012)…

    • 1023 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Satisfaction Survey

    • 2929 Words
    • 12 Pages

    Executive summary Big Cinemas a profile Research objective Research methodology Outcomes from the questionnaire Data representation Data analysis    Based on graph Based on ANOVA Based on correlation…

    • 2929 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

     Knowing the Customer in large businesses, too many customers and too many ways customers interact with firm  „Capture and integrate customer data from all over the organization  „Consolidate and analyze customer data  „Distribute customer information to various systems and customer touch points across enterprise  „Provide single enterprise view of customers…

    • 1607 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Big Bazaar Case Study

    • 889 Words
    • 4 Pages

    All customers are not equally profitable, and more or less profitable customers need to be treated differently. CRM deals with the management of this relationship with the customers, wherein, we analyze which customers are profitable and which are not and then we take the steps accordingly to ensure the retention of the customers. This is done with the help of target promotions and services to increase the share of wallet- the percentage of the customers’ purchases made from the retailer.…

    • 889 Words
    • 4 Pages
    Satisfactory Essays