Easy Cinema
Industry Analysis
Industry Overview
The cinema industry is primarily engaged in operating movie theatres and/or exhibiting videos at film festivals. The major products and services in this industry in the UK are single screen theatres, multiplex theatres (8 to 15 screens) and megaplex theatres (more than 16 screens). Cinemas in the UK typically operated at 20% capacity. Admissions in 2001 were at the highest level in decades – 156 million admissions generated £974 million in ticket sales – and were expected to continue to rise at an annual rate of 4% between 2003 and 2010.
Key Success Fators
The key success factors are ability to quickly adopt new technology. Indeed, customers expect latest digital visual and audio equipment, which increase entertainement. In addition, it can attract increased revenue. Cinema operators must have access to multiskilled and flexible worforce such as young casual workers who agree to work daily, weekly and annual demand peaks. Another key success factor is to be part of a group buying, prmotion and marketing scheme in order to obtain cost advantages and access to big-budget releases. Then, cinema operators have to guarantee supply of key inputs, that is, on-going supply of quality movies in line with local audience tastes and demand. Finally, they have to be close to key markets and offer easy access. For instance, shopping and town centres are the preffered locations for cinema operators since they are known as leisure destinations.
PEST Analysis
Macro Forces
Political/Legal
Blair’s centre-left Labour administration comfortably returned to power in June 2001. The business community has praised Blair’s administration for its macroeconomic policy framework including the transfer of interest rate policy to the Bank of England in 1997. However, some people have criticised its labour market policies including the adoption of European legislation governing working hours and the adoption of national Minimum Wage legislation
Industry Overview
The cinema industry is primarily engaged in operating movie theatres and/or exhibiting videos at film festivals. The major products and services in this industry in the UK are single screen theatres, multiplex theatres (8 to 15 screens) and megaplex theatres (more than 16 screens). Cinemas in the UK typically operated at 20% capacity. Admissions in 2001 were at the highest level in decades – 156 million admissions generated £974 million in ticket sales – and were expected to continue to rise at an annual rate of 4% between 2003 and 2010.
Key Success Fators
The key success factors are ability to quickly adopt new technology. Indeed, customers expect latest digital visual and audio equipment, which increase entertainement. In addition, it can attract increased revenue. Cinema operators must have access to multiskilled and flexible worforce such as young casual workers who agree to work daily, weekly and annual demand peaks. Another key success factor is to be part of a group buying, prmotion and marketing scheme in order to obtain cost advantages and access to big-budget releases. Then, cinema operators have to guarantee supply of key inputs, that is, on-going supply of quality movies in line with local audience tastes and demand. Finally, they have to be close to key markets and offer easy access. For instance, shopping and town centres are the preffered locations for cinema operators since they are known as leisure destinations.
PEST Analysis
Macro Forces
Political/Legal
Blair’s centre-left Labour administration comfortably returned to power in June 2001. The business community has praised Blair’s administration for its macroeconomic policy framework including the transfer of interest rate policy to the Bank of England in 1997. However, some people have criticised its labour market policies including the adoption of European legislation governing working hours and the adoption of national Minimum Wage legislation