The Objective of this assignment is to distinguish the importance of political and economic risks in International Business faced by Malaysian Manufacturing firm which exporting to an ASEAN country. I had chosen Hard disk drive manufacturing firm in this study and the ASEAN country for us to export is Thailand.
2. Introduction of ASEAN country
ASEAN(Association of Southeast Asian Nations), was established on 8 August 1967 in Bangkok, Thailand, with the signing of the ASEAN Declaration (Bangkok Declaration) by the Founding Fathers of ASEAN, namely Indonesia, Malaysia, Philippines, Singapore and Thailand. Brunei Darussalam then joined on 7 January 1984, Viet Nam on 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999, making up what is today the ten Member States of ASEAN. [pic] Among the ASEAN country, I had choose Thailand to discuss the political and economic risks faced by my product in the international business.
2.1 Name of the country :- Thailand (officially the Kingdom of Thailand), formerly known as Siam.
2.2 Demographic Characteristics: -
2.21Ethnicity
Majority population are Ethnic Thais which is 75% while Thai Chinese make up 14 percent, remaining 11 percent made up of various other groups.
2.21 Population distribution According to the Thai Ministry of Foreign Affairs, Thailand has a population of about 70 million people. However, 2010 decennial census tallies have revealed far less at below 66 million, post-censal adjustments are being carried out to see if it was a reporting error or due to rapidly falling birth rates and rising death rates. Furthermore, Thailand is a major recipient of immigrants from Cambodia, Burma, and Laos, but a net loser of migrants to Malaysia due to the Pattani conflict, as well as to developed nations.
2.22 Religions
Buddhism 94.6%, Islam 4.6%, Christianity 0.7%, Hinduism 0.1%, other (including Judaism) 0.1% (2000)
2.23 Languages
Thai