Evaluate International Marketing
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Evaluate international marketing opportunities | Unit Descriptor | This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
ELEMENT | PERFORMANCE CRITERIA | 1 . Review the global market environment | 1. Assess international trade patterns and identify their likely importance for the business 2. Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business 3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully 4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities | 2 . Assess international business and electronic commerce market factors | 1. Identify and analyse impact of economic, political, social and cultural factors affecting international market on international marketing opportunities 2. Investigate international market trends and developments to identify market needs relative to the business 3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with business goals and direction, and their likely contribution to the business | 3 . Identify risk factors for international marketing opportunities | 1. Analyse and rate acceptability of political, financial stability and corruption risk factors for potential market 2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers for potential market 3. Relate risk factors to
Evaluate international marketing opportunities | Unit Descriptor | This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
ELEMENT | PERFORMANCE CRITERIA | 1 . Review the global market environment | 1. Assess international trade patterns and identify their likely importance for the business 2. Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business 3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully 4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities | 2 . Assess international business and electronic commerce market factors | 1. Identify and analyse impact of economic, political, social and cultural factors affecting international market on international marketing opportunities 2. Investigate international market trends and developments to identify market needs relative to the business 3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with business goals and direction, and their likely contribution to the business | 3 . Identify risk factors for international marketing opportunities | 1. Analyse and rate acceptability of political, financial stability and corruption risk factors for potential market 2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers for potential market 3. Relate risk factors to