International Marketing Research
1. Identification of Case Issues
Base your issues on theoretical international ethics concepts.
As the international marketing manager, what are the ethical issues to be considered in this case? Use journals to help give your response depth
The report aims at launching the new fair trade chocolate brand - Mars, and analysing the current ethical understanding of the Japanese marketing environment. The business viewed the ethical issue which child slavery has created an unethical comparative advantage, and the current market for chocolate lies in the ethical ruin (Nicolas and Gittens, 2010). The result of the influence of fair-trade foods among Japanese shows that the participants in Japan do the ethical purchasing in observable condition much more than the anonymous condition (Kimura et al., 2012; Swaidan, 2012). The ethical purchasing of observable condition is about that about making products in an environment where there is no child abuse or child labour, that is environmentally conscious and where there is a value placed on workers and their safety (Nicholls and Opal, 2005; Impact of adverse economic shocks on the Indian child labour market and the schooling of children of poor households, 2012). Furthermore, the report claimed that is not only the purchasers’ participation of ethical “fair deal”, but also the corporation participations impact on fair trade as well; especially under the effect of the global economic recession, businesses have great potential to benefit or threaten at the market (Lynch, 2012; McCall-Rosenbluth and Thies,2011; Reed, 2009). According to the report of Swaidan (2012), Japan has suffered painful economic recession and a series of corporate misconducts and scandals over the last decade. In the meantime, people's interests in business ethics and corporate social responsibility have remarkably increased (Tsalikis and Seaton, 2011). There are many similarities exist between Japanese and American managers
Base your issues on theoretical international ethics concepts.
As the international marketing manager, what are the ethical issues to be considered in this case? Use journals to help give your response depth
The report aims at launching the new fair trade chocolate brand - Mars, and analysing the current ethical understanding of the Japanese marketing environment. The business viewed the ethical issue which child slavery has created an unethical comparative advantage, and the current market for chocolate lies in the ethical ruin (Nicolas and Gittens, 2010). The result of the influence of fair-trade foods among Japanese shows that the participants in Japan do the ethical purchasing in observable condition much more than the anonymous condition (Kimura et al., 2012; Swaidan, 2012). The ethical purchasing of observable condition is about that about making products in an environment where there is no child abuse or child labour, that is environmentally conscious and where there is a value placed on workers and their safety (Nicholls and Opal, 2005; Impact of adverse economic shocks on the Indian child labour market and the schooling of children of poor households, 2012). Furthermore, the report claimed that is not only the purchasers’ participation of ethical “fair deal”, but also the corporation participations impact on fair trade as well; especially under the effect of the global economic recession, businesses have great potential to benefit or threaten at the market (Lynch, 2012; McCall-Rosenbluth and Thies,2011; Reed, 2009). According to the report of Swaidan (2012), Japan has suffered painful economic recession and a series of corporate misconducts and scandals over the last decade. In the meantime, people's interests in business ethics and corporate social responsibility have remarkably increased (Tsalikis and Seaton, 2011). There are many similarities exist between Japanese and American managers