Dissertation Proposal Task 2
“An in depth analysis to business corporate ethics and consumer decisions.”
“How does a business corporate ethics affect the success of failure of an organisation? A mixed method study” By Philip Woodcock
Contents
1 Introduction
1.1 Working question and title
1.2 Background
2 Aims and objectives
2.1 Aims
2.2 Research aim
2.3 Objectives and timeline
3 Research strategy and methods
3.1 Research methods
3.2 Data gathering method
3.3 Sampling method
3.4 Anticipated outcomes
4 Literature review
5 Dissertation Planning
5.1 Ethical Considerations
5.2 Critical success factors
1 Introduction
1.1 The dissertation will be called, “An in depth and analysis to business corporate ethics and if this affects the success or failure of an organisation.” This question for this dissertation is “How do a business corporate ethics affect the success or failure of an organisation? A mixed methods study.”
1.2 This research will be focussing on two different major companies that are both well-known and have had great success in their respected markets. These two companies operate in two different markets, this is done so that the research can show whether consumers are interested more in the product, location, value- which are factors that are considered to attract a consumer, or whether consumers are more interested in what the company stands for and how their ethics are being portrayed. The researcher has chosen from the food retail market, Tesco and from the clothing retail market, Primark.
This two companies are of particular interest due to the fact that these companies have had incidents that have resulted in them appearing heavily in the media, this is because of the amount of allegations that were made against Primark’s ethical behaviour and the ethical behaviour that was portrayed by Tesco within the past four years.
Do we have to see the sweatshop in person before we care about Primark 's ethics?” (streefox, n.d.) This story was released in 2014, however
“How does a business corporate ethics affect the success of failure of an organisation? A mixed method study” By Philip Woodcock
Contents
1 Introduction
1.1 Working question and title
1.2 Background
2 Aims and objectives
2.1 Aims
2.2 Research aim
2.3 Objectives and timeline
3 Research strategy and methods
3.1 Research methods
3.2 Data gathering method
3.3 Sampling method
3.4 Anticipated outcomes
4 Literature review
5 Dissertation Planning
5.1 Ethical Considerations
5.2 Critical success factors
1 Introduction
1.1 The dissertation will be called, “An in depth and analysis to business corporate ethics and if this affects the success or failure of an organisation.” This question for this dissertation is “How do a business corporate ethics affect the success or failure of an organisation? A mixed methods study.”
1.2 This research will be focussing on two different major companies that are both well-known and have had great success in their respected markets. These two companies operate in two different markets, this is done so that the research can show whether consumers are interested more in the product, location, value- which are factors that are considered to attract a consumer, or whether consumers are more interested in what the company stands for and how their ethics are being portrayed. The researcher has chosen from the food retail market, Tesco and from the clothing retail market, Primark.
This two companies are of particular interest due to the fact that these companies have had incidents that have resulted in them appearing heavily in the media, this is because of the amount of allegations that were made against Primark’s ethical behaviour and the ethical behaviour that was portrayed by Tesco within the past four years.
Do we have to see the sweatshop in person before we care about Primark 's ethics?” (streefox, n.d.) This story was released in 2014, however
Bibliography: BBC, 2013. Horsemeat scandal: Tesco reveals 60% content in dish. [Online] Available at: http://www.bbc.co.uk/news/uk-21418342 Wadhwa, V., 2007. Bloomberg Business week. [Online] Available at: http://www.businessweek.com/technology/content/aug2009/tc20090816_435499.htm