Mkt 505 Courseguide
MKT 505 – International Marketing
COURSE DESCRIPTION
This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).
INSTRUCTIONAL MATERIALS
Required Resources Keegan, W. J., & Green, M. C. (2011). Global marketing: 2011 custom edition (6th ed.). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Colton, D.A., Roth, M.S. & Bearden, W.O. (2010). Drivers of international e-Tail performance: The complexities of orientations and resources. Journal of International Marketing, 18(1), 1-22. Friedman, T. L. (2005). The World is flat 3.0: A brief history of the twenty-first century, New York, NY: Picador. McCue, S. (2006). Force to force: Building profitable e-commerce strategies. Mason, OH: Thomson Higher Education. Mulki, J., Jaramillo, J., & Locanders, W. (2009). Critical role of leadership on ethical climate and salesperson behaviors. Journal of Business Ethics, 86(2), 125-141. Okazaki, S., Mueller, B. & Taylor, C. (2010). Global consumer culture positing: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers. Journal of International Marketing, 18(2), 20-34. Santos, N. J., & Laczniak, G. R. (2009). Marketing to the poor: An integrative justice model for engaging impoverished market segments. Journal of Public Policy & Marketing, 28(1), 3-15.
COURSE LEARNING OUTCOMES
1. Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. 2. Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and
COURSE DESCRIPTION
This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).
INSTRUCTIONAL MATERIALS
Required Resources Keegan, W. J., & Green, M. C. (2011). Global marketing: 2011 custom edition (6th ed.). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Colton, D.A., Roth, M.S. & Bearden, W.O. (2010). Drivers of international e-Tail performance: The complexities of orientations and resources. Journal of International Marketing, 18(1), 1-22. Friedman, T. L. (2005). The World is flat 3.0: A brief history of the twenty-first century, New York, NY: Picador. McCue, S. (2006). Force to force: Building profitable e-commerce strategies. Mason, OH: Thomson Higher Education. Mulki, J., Jaramillo, J., & Locanders, W. (2009). Critical role of leadership on ethical climate and salesperson behaviors. Journal of Business Ethics, 86(2), 125-141. Okazaki, S., Mueller, B. & Taylor, C. (2010). Global consumer culture positing: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers. Journal of International Marketing, 18(2), 20-34. Santos, N. J., & Laczniak, G. R. (2009). Marketing to the poor: An integrative justice model for engaging impoverished market segments. Journal of Public Policy & Marketing, 28(1), 3-15.
COURSE LEARNING OUTCOMES
1. Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. 2. Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and