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international business
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The city and country that we have selected is Santiago, Chile. The Republic of Chile is a South American country occupying a long, narrow strip of land between the Andes Mountains to the east and the Pacific Ocean to the west. It has a population of 17.46 million and majority speaks Spanish. Out of the 13 South American countries; we have chosen Chile after evaluation of the PESTE model. It has a high efficiency government due to its low corruption rate. That not only facilitated the setting up of business in Chile but also resulted in a relatively stable political environment as compared to its neighboring countries. Chile has comparably strong foreign relations with its neighboring countries and that contributed to the peace in Chile. Chile is one of pioneers of the United Nations and first South American countries to join the Organization for Economic Co-operation and Development. It is also actively participating in trade organization and trade blocs such as the Union of South American Nations (USAN) and World trade organization (WTO) to remove trade barriers and promote trade. Its telecommunication is among the most advanced in the world which aids the setting of businesses. Its excellent infrastructure will allow transportation of goods and raw materials in the country to be smooth. In the recent years, in order to fuel its rapid economy growth, Chile had been importing more than its export which causes trade deficits. However, Chile’s financial soundness are not affected with its strong foreign reserve and is able to maintain a AA+ rating given by international credit rating agency. It’s GDP per capita has been steady on the rise for the recent years, meaning that the purchasing power of the people are bigger. Its literacy rate is also one of the highest in the region resulting a larger pool of talent that is ready for disperse for foreign companies who wishes to venture into Chile. Chile has two major disasters in the recent years. One

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