INTERNATIONAL BUSINESS CASE STUDY: CHINA
Preston Miles
Global Business-001
Dr. Patt. Burusnukul
Abstract
China is one of the oldest civilizations dating back over 10,000 years. The history of China is exciting and as diverse as the topography of this region. From the peaks of the Himalayas to the scenic beaches of Yalong Bay. China has scenic and agricultural areas. China has the highest population and the fourth largest land area in the world. Caterpillar is a multi-national company engaging in foreign business within China and has been successful in China for decades. China is the world’s largest dirt-moving manufacturer. Caterpillar and China are partners in progress.
A Brief Overview of China
The People’s Republic of China is located in eastern Asia. It is bordered by fourteen countries and covers an area of more than 3.6 million square miles. This is slightly smaller than the U.S. and China ranks fourth in the world for land area after the USA, Canada and Russia ( CIA,Unknown). China also has the Himalayas in the North and tropical regions in the south.
Culture
Chinese culture is rich in arts, beliefs, customs, and dates back many centuries.
China is the most populous country on the globe with an estimated 1,331,460,000 people.
The PRC officially identifies 55 ethnic minority groups in China in addition to the Han majority. The Han Chinese majority with 91.5%, Zhuang, Manchu, Hui, Miao, Uighur, Tujia, Yi, Mongol, Tibetan, Buyi, Dong, Yao, Korean, and other nationalities 8.5% (CIA, 2012)
Since 2005 the combined population of officially recognized minority groups is around 123.33 million, about 9.44% of China’s total population (Unknown, China Today, 2010).
Social Structure The social structure in China is ruled by the Chinese Communist Party (CCP) which came to power in 1949 and established the People’s Republic of China (Unknown, China, Government). The CCP controls the content of the internet and media
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