Project Proposal
VIU Business Development for South America
Prepared for: Bonnie Heineman Wolfe Class: International Business
Prepared by: Jaime Henriques, BBA Marketing VIU Student April 14, 2013
Virginia International University
11200 Waples Mill Road, #360 Fairfax, VA 22030 - 703-591-7042 - www.viu.edu
Virginia International University
Market Research
The Top Four Emerging Markets for International Student Recruitment, identified Vietnam as one of four emerging markets for international student recruitment, along with Brazil, Saudi Arabia, and Turkey. Education Agents Research Presentation: http://www.slideshare.net/ICEFmonitor/languages-canada-2012working-with-agents Brazil: There are 4,201 Brazilian students in USA Undergraduate, 3,019 Brazilian students in the U.S. in Graduate Programs, Brazil is the country that sends the most students to the U.S. in South America, total number of Brazilian students in the U.S. is 8767, Business & Management is the main area of study of Brazilians in the U.S, California is the most popular destination for Brazilian students, the U.S. is the most popular destination for Brazilians who want to study abroad, the number of American students in Brazil increased by 7.1%, there is a great incentive for exchanges between American and Brazilian universities, international students contribute with $7.6 billion to the American economy. There was an increase of 15.7% of Brazilian students that come study in the United States. There are 47.9% of Brazilian students in graduation programs, 34.4% of students doing Master and PhD and 15.7% of students in other higher education programs. As you know we have about 6/7 students from Brazil. So, it´s clear that even we would got 100 students from the 8767 it would still almost nothing. Brazilian students studying abroad continues to skyrocket through the Science Without Borders program. With 6,700 Brazilians currently studying