International Marketing
1. Many U.S. firms do exceedingly well in the global arena. Which of the following organizations is considered to be the U.S. leader with global revenues approximated at $285 billion annually? (Points: 1) IBM ExxonMobil Ford Motor Wal-Mart Stores Hewlett-Packard
2. Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer 's task and that of the domestic marketer? (Points: 1) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. The international marketer must rely on at least two levels of controllable certainty instead of one. The international marketer is never certain about demand. The international marketer is never certain about supply. All of the above are valid differences between the international and domestic marketing task.
3. Which of the following would be the BEST illustration of the “alien status” found in the political and legal arena that sometimes cause problems for international marketers as they attempt to do business in foreign countries? (Points: 1) A company in the U.K. recently purchased Ben & Jerry 's ice cream operations. The Indian government told Coca-Cola that it must reveal its “secret formula” if it wished to continue do business in India. Richard Branson 's Virgin Cola was not widely accepted in the United States. French Canadians prefer French to English when conducting business in Canada. None of the above is a good illustration of the political/legal forces issue.
4. The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following
2. Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer 's task and that of the domestic marketer? (Points: 1) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. The international marketer must rely on at least two levels of controllable certainty instead of one. The international marketer is never certain about demand. The international marketer is never certain about supply. All of the above are valid differences between the international and domestic marketing task.
3. Which of the following would be the BEST illustration of the “alien status” found in the political and legal arena that sometimes cause problems for international marketers as they attempt to do business in foreign countries? (Points: 1) A company in the U.K. recently purchased Ben & Jerry 's ice cream operations. The Indian government told Coca-Cola that it must reveal its “secret formula” if it wished to continue do business in India. Richard Branson 's Virgin Cola was not widely accepted in the United States. French Canadians prefer French to English when conducting business in Canada. None of the above is a good illustration of the political/legal forces issue.
4. The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following