International Mentality Essay

1. Compare & contrast International Mentality with Transnational Mentality. International to transnational is like a process for evolving. MNEs will face different operate method. International Mentality means management sees overseas operations as appendages to a domestic operation. The operation method and the technologies overseas company use are normally same to the parent company. The administration system is also related to the parent company. Transnational Mentality means complex process of coordination and cooperation in an environment of shared decision making. The overseas company just likes a new company which is a little different from the parent company. They follow the parent company’s administrate but do the local-to-local business. It
Identify and describe the 3 strategic tasks involved in gaining worldwide competitive advantage. The 3 strategic tasks are defending worldwide dominance, challenging the global leader, and protecting domestic niches. Defending worldwide dominance, there are two simple principles in balancing act of protecting existing advantages while building new ones required companies to follow: Concentrate at least as much on defending and reinforcing their existing assets and capabilities as on developing new one; Looked for ways to compensate for their deficiency or approximate a competitor’s source of advantage, rather than trying to imitate asset structure or task configuration. Challenging the global leader should step by step approach to building competitive position: Developed an initial toehold in the market by focusing on a narrow niche; expanded their toehold to a foothold by limited and carefully selected expansion along both product and geographic dimensions. Protecting domestic niches, there are three ways: defend against the competitor’s global advantage, offset the competitor’s global advantage, and reach the competitor’s global