Assignment 3: Term Paper
1. What is competitive advantage -please cite sources? Find a current source that defines competitive advantage.
“A company achieves a competitive advantage whenever it has some type of edge over rivals in attracting buyers and coping with competitive forces.” (Hartman, DeJardins, MacDonald,2014. p. 4).
What do you see as the key factors for being a successful competitor in your industry? List at least three. Why do you feel these factors are critical to success in your industry?
2. The key to being successful in the insurance industry is to have more products so they can help more people. Different companies have different underwriting and age criteria. My company works with 20 different insurance carriers. This gives us:
A. More products
“A company achieves a competitive advantage whenever it has some type of edge over rivals in attracting buyers and coping with competitive forces.” (Hartman, DeJardins, MacDonald,2014. p. 4).
What do you see as the key factors for being a successful competitor in your industry? List at least three. Why do you feel these factors are critical to success in your industry?
2. The key to being successful in the insurance industry is to have more products so they can help more people. Different companies have different underwriting and age criteria. My company works with 20 different insurance carriers. This gives us:
A. More products