The internet’s debut in 1988 which had revolutionized commercial transactions all around the globe had grown exponentially over the past decade. In fact, the world internet users and population statistics by the Miniwatts Marketing Group (2009) showed that 23.5% of the world’s population are internet users and that the growth of internet users from 2000-2008 is 336.1 %. This rapid increase in internet users paved the way for the development of electronic commerce or E-commerce. E-commerce, the exchange of information, goods or services online, had also gained popularity over time as more and more people discover the expediency of online transactions. However, the internet, which is a huge storage room of information, poses risks to one’s privacy through these E-commerce transactions.
The privacy risks faced by internet users is one of the biggest threats in E-commerce, thus, this paper’s purpose is to provide information regarding internet privacy and the dangers associated with the loss of that privacy through the discussion of the following topics: the definition of internet privacy, the means through which one’s privacy can be compromised through the internet and the reason why internet privacy had become a major public concern.
I. What is Internet Privacy?
Internet privacy, which is another branch of privacy, is a basic human right. It refers to an individual’s ability to protect information about himself (Gadberg, Wagner & Brewer, n.d.). Privacy is protected by the Universal Declaration of Human Rights, the International Covenant on Civil and Political Rights and by various laws in different countries around the world. According to the initial results of the data privacy survey conducted by the director of the Philippine Internet Commerce Society, Atty. Lalen Parlade, almost all respondents in the private sector believed that data privacy is part of every person’s right to privacy, and that this right imposes limitations on the use